Project Report on Bajaj Allianz

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At the outset I would like to take this opportunity to thanks Mr. S. N. Mahapatra, Assistant Vice President and Mr. Sri Nath Yadav, Deputy Area Manager , Bajaj Allianz for making me realize new dimensions which earlier seemed beyond the scope of vision for me by allowing me to carry out my summer training at this rapidly progressing company.

I also thank Mr. Santosh kumar Srivastava Sr. Sales Manager, Bajaj Allianz for helping me to carry out the project successfully through untiring guidance as my project head.

I place on record my deep sense of gratitude to Prof.(Dr.) Moinuddin Ahmad H.O.D M.B.A Azad Institute Of Engineering & Technology for his warm encouragement towards attending summer training programme

I would like to express my gratitude to Mrs. Farida Khan , Faculaty , A.I.E.T. for her expert guidance on the technicalities of the project..


The importance of an academic course would gain advantage and acceptance of the true form, only through practical experience. Hence it is quite necessary to put the theories into talk. It is rigidly accepted that the theory widens one’s thinking horizons viz. Concepts of marketing philosophies, but practice indicates the modern marketing and used in variety of settings of products.

The summer training programmers are designed to give the manager the future of the corporate happenings and work culture. These real life situations are entirely different from the stimulated exercise enacted in an artificial environment inside the summer training programmers and designed, so that the manager to tomorrow do not feel ill case when the time comes to shoulder responsibilities. Practical exposure for the MBA students is very necessary because what they study in the classroom is not the reality. Situation in the market is unknown and very much unpredictable. So the practical experience is very much necessary this is made possible with the summer training project in Bajaj Allianz Life Insurance Co. in marketing related to search for the Potential Insurance Consultants.

All organizations involves into business with some objective and one of the objectives is to endorse product or service which they produce. In my marketing project I tried to fid out the potential Insurance Consultants through questionnaire for the Bajaj Allianz Life Insurance Co. The product for the insurance company is its policies which company sale through its Insurance Consultants. So its quite clear that there will be as many Insurance Consultants. There will be increased sales.


1. About Life Insurance Sector
2. Industry Overview
3. Company Profile
4. About Policies Of Bajaj Allianz
5. Distribution Channel
6. Research Methodology
7. SWOT Matrix
8. Findings
9. Conclusion
10. Limitation
11. Recommendations
12. Bibliography
13. Annexure


First of all we should come to know that what is Life Insurance. The different definitions describing life Insurance are as:-

“Insurance in which the risk insured against is the death of a particular person, the insured, upon whose death while the policy is in force, the insurance company agrees to pay a stated sum or income to the beneficiary. Life Insurance pays a specified sum to the beneficiaries upon the death of the insured. It is generally used to provide cash to your family in the event of your death. There are several types of life insurance whole life insurance provides a lifetime of protection as long as you pay the premiums to keep the policy active. They also accrue a cash value and thus offer a savings component. Term life insurance provides protection only during the term of the policy and the policies are usually renewable at the end of the term. Insurance on human lives including endowment benefits, additional benefits in event of death or dismemberment by accident or accidental means, additional benefits for...
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