Knowledge and awareness is pivotal to the human progress. Consumer awareness is about making the consumer aware of his/her right. The first consumer movement began in England after the Second World War. A modern declaration about consumer’s right was first made in the USA in 1962 where four basic consumer rights – choice, information, safety and to be heard were recognized. Ralpha nadar, consumer activist is considered as the father of the consumer movement.
Education is a lifelong process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the School Level. Consumers by definition include all citizens who are by and large the biggest group who are affected by almost all governmental, public or private decisions. The most important step in consumer education is awareness of consumer rights. However consumer education is incomplete without the responsibilities and duties of consumers and this influences individual behavior to a great extant.
Consumer awareness is the knowledge that a consumer should have about his/her legal rights and duties. It is must for a consumer to follow these rights. It is implemented for the protection of the consumer, so that the consumer is not exploited by the seller of the products.
In the context of a democratic form of government, which depends for its sustenance upon the enlightenment of the populace, awareness is at once a social and political necessity. Today the frontiers of knowledge are enlarging with incredible swiftness the foremost need to be satisfied by our education is therefore the eradication of awareness, which persists, in a depressing measure.
Every consumer has a right to be assured. He has a right to receive due consideration at appropriate forum. He has also a right to fight against Unfair Trade Practice and against such mails which are being used for... [continues]
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