Project Report of Luxury Retailing of Swatch & Tissot
Executive Summary
This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed.
In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design, display, assortment, ambience etc have discussed.
In the 3rd stage the comparison the profile of both brands’s target market have discussed.
In the 4th stage the description of the Individual brand’s values have given.
As per above study in the 5th stage the recommendation have given.
Objectives
1. To know the importance of branding in luxury retiling with respect to watch industry.
2. To know the branding strategy of SWATCH & TISSOT watches on the basis of their store operations management.
3. To do comparison the profile of both brand’s target market
4. Description of the Individual brand’s values
Methodology
• Store Visit.
• Discussion with representatives of both stores.
• Discussion with customers at both stores.
Importance of Branding in Luxury Retailing with specific reference to the Watch Industry
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean?
Simply put, the brand is a promise to customer by the company. It tells them what they can expect from products and services, and it differentiates offering from competitors '. Brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of brand is logo, website, packaging and promotional materials--all of which should integrate company’s logo—communicate brand.
Luxury Retailing has
This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed.
In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design, display, assortment, ambience etc have discussed.
In the 3rd stage the comparison the profile of both brands’s target market have discussed.
In the 4th stage the description of the Individual brand’s values have given.
As per above study in the 5th stage the recommendation have given.
Objectives
1. To know the importance of branding in luxury retiling with respect to watch industry.
2. To know the branding strategy of SWATCH & TISSOT watches on the basis of their store operations management.
3. To do comparison the profile of both brand’s target market
4. Description of the Individual brand’s values
Methodology
• Store Visit.
• Discussion with representatives of both stores.
• Discussion with customers at both stores.
Importance of Branding in Luxury Retailing with specific reference to the Watch Industry
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean?
Simply put, the brand is a promise to customer by the company. It tells them what they can expect from products and services, and it differentiates offering from competitors '. Brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of brand is logo, website, packaging and promotional materials--all of which should integrate company’s logo—communicate brand.
Luxury Retailing has