Major Project Study Report On
“A STUDY OF CUSTOMER
PURCHASE DECISION TOWARDS LAPTOPS.”
(Special Reference to Udaipur)
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Rajasthan Technical University, Kota
Under the Guidance of:Submitted By:
Mr. Mukesh KumawatJitendra Mehra
Project Guide & FacultyMBA IVth Sem.
( Vision School of Management (
(Affiliated to Rajasthan Technical University & Approved by A I C T E) Udaipur Road, Chittorgarh (Raj.)
This MRP is prepared as the partial fulfillment for Two-Year degree Program of MBA curriculum of Rajasthan Technical University, Kota. It is expected from an MBA to possess a good communication & effective presentation skills. Objectives of the project report, these are:-
□ It is uphold the dignity of individual
□ It is honor all commitments
□ It is committed to quality, Innovation and growth in every endeavor □ It is responsible Corporate Citizens.
The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy. This report contains a number of additional features: ❖ Introduces electronic industry in India, general c electronic manufacturing process, SWOT analysis, price & profit to the firm, trend & players, domestic players, market opportunities for investment & company profile & objectives of the report. ❖ On conceptual framework which related to electronic market (in the public sector, interpretative models. ❖ On data analysis & interpretation related to electronic products. ❖ On observation & finding, conclusions & suggestion related to research methodology, data analysis & interpretation which consider the topic of “A STUDY OF CUSTOMER PURCHASE DECISION
A bibliography in project report is provided at the end that should serve as good sources of reference material for learners & researchers in the area. An annexure appears at the end of the report that provides some useful sources of information on the Internet regarding project report. This should prove to be a welcome features for those persons who would like to access the net for more information on issues covered in this project report.
This is to certify that Market Research Project Report on “A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS. (Special Reference to Udaipur)” submitted by me in Masters of Business Administration Program from Vision School Of Management, Chittorgarh [Rajasthan Technical University, Kota] is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. Embodies the original work done by me under the able guidance and supervision of Mr. Mukesh Kumawat (Guide & Faculty) Vision School of Management, Chittorgarh. No part of this report has been produced from any other summer project, monograph, report or book and all facts and figures have been confirmed by organizational guide.
------------------------------ ------------------------------ Mukesh Kumawat Jitendra Mehra
Project Guide M.B.A. IV Sem.
Date--------------------- Date------------------- ACKNOWLEDGEMENT