Project Report

Topics: IBM, Marketing, Internet marketing Pages: 45 (12362 words) Published: April 8, 2013
SL.NO| PARTICULARS| PAGENO| | Executive Summary| |
| PART - A| | 1| Industry Profile| |
2| Company Profile| |
2.a| Company’s Environmental Record , Research and Inventions| | 2.b| Nature of the business Carried| |
2.c| Vision and Mission of the Company| |
2.d| Product /Service Profiles| |
2.e| Strategy for India| |
2.f| Achievements/Awards| |
2.g| Competitors Information| |
2.h| Work Flow Model| |
3| McKinsey’s 7S Model| |
4| SWOT Analysis | |
5| Learning Experience| |
| PART - B| | 1.a| General Introduction| |
| Statement of the Problem| |
| Need of the study| |
| Objectives of the study| |
| Scope Of the Study | |
| Research Methodology| |
| Limitations of the study| |
1.b| I . Analysis and Interpretation| |
| II . Findings and suggestions| |
1.c| Conclusions and Recommendations| |
| Annexure| |
1.d| Bibilography| |

Executive Summary

Executive Summary

This Project study titled “ Internet Marketing “ has been undertaken at International Business Machines to evaluate the effectiveness and importance of internet marketing . IBM was established in was founded in 1911 as the Computing Tabulating Recording Company (CTR) through a merger of three companies the Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Company. CTR adopted the name International Business Machines in 1924 using a name previously designated to CTR's subsidiary in Canada and later South America. Security analysts nicknamed IBM Big Blue in recognition of IBM's common use of blue in products, packaging, and logo. In 2012, Fortune ranked IBM the #2 largest U.S. firm in terms of number of employees ,the #4 largest in terms of market capitalization, the #9 most profitable, and the #19 largest firm in terms of revenue The new millennium has brought us on the brink of the I.T. Revolution. This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the 'net' to advertise their products and hence 'net' their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing we would like to study the impact of Internet on advertising from the customers as well as advertisers point of view. There is no question that the growth of Internet advertising is outpacing offline advertising .As more and more companies realize the real value in advertising their goods and services online, they are diverting funds from other forms of offline advertising to compensate. Consequently, the market share of Internet advertising is continually growing while the market share of offline advertising mediums stagnates or declines. At the current rate of growth, Internet advertising has already overtaken radio advertising in spending and market share. While outdoor advertising is also experiencing growth, it is not growing as rapidly as Internet advertising, and Internet advertising has already overtaken it. The dominant forms of offline advertising, television, newspapers and magazines, still hold the lion share of the market, but their market share is expected to decrease slowly over the next few years. Some estimations predict Internet advertising will hold as much as 60% of the global...
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