Liberty Puram, Kutail
In Karnal District
MBA 2nd Year
Submitted by: Aarti Sandhu
JINDAL GLOBAL BUSINESS SCHOOL
Mentor:Mr. Amit Arora
Marketing & Sales Manager
Liberty Shoes limited
I would like to thank many people who helped turn the idea and concepts of this project. Any research work is never an individual effort. It is contributory effort of many hearts & heads. I take this opportunity to express my appreciation & gratitude to all those, with whom I worked, interacted and whose insides and thoughts help me in furthering my knowledge and completion of my project report. * First, I would like to convey my heartfelt appreciation to Mr.Amit Arora, my mentor for his valuable suggestions and guidance in the project with constant editing and fine-tuning in the project report. * Prof. Dwarika Parsad Uniyal displayed exemplary patience and good humour for guidance in the project report. * All my seniors of marketing Department, for their cooperation and valuable suggestions. * All my colleagues, who responded enthusiastically to all my queries.
I would like to extend my thanks to MR. Saini HR manager. liberty shoes Ltd. who exceeded to my request and allowed me to work on this project.
Date: 13 July, 2012. (Aarti Sandhu)
TABLE OF CONTENTS
INTRODUCTION RESEARCH METHODOLOGY INDUSTRY PROFILE COMPANY PROFILE PROJECT
I hereby declare that I have completed the project entitled “Increase the Suppliers of School Shoes” assigned to me by “Liberty Shoes ltd.” for the training report to be submitted in the partial fulfilment of MBA Degree from Jindal Global University. Further I declare that this is original work done by me and information provided in the study is authentic to the best of my knowledge belief my training period was from 18. 06. 2012 to 17. 07.2012. This report has not been submitted to any other Institution or University for the award of any other degree or for any purpose.
CHAPTER 1: ABSTRACT
This is a research project on increasing the supplier’s school shoes of Liberty brand in Delhi, Punjab, and Haryana. In this research many things came into existence like consumer behaviour, suppliers demand, and company relationship with suppliers, about distributors, demand of product.
The objective of this research project to increase the suppliers of school shoes in different areas of Haryana, Punjab, Delhi and convince the uniform suppliers also for selling the school shoes with the uniforms. This is a research of increasing the existing business. For this project visited the different markets and interacted with the suppliers. Some suppliers who already sell the liberty school shoes than we had taken feedback from them about liberty brand as compare to other shoes. Some suppliers who didn’t sell liberty then we had convinced them for selling the liberty.
CHAPTER 2: INTRODUCTION
According to Roy L. Smith, the person firstly should try to believe on himself then start to believe on others, “THE MAN WHO CANNOT BELIEVE IN HIMSELF CANNOT BELIEVE IN ANYTHING ELSE.” and same...