Project Report
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE
Masters of Business Administration (Marketing Management) 2009-2011 PROJECT REPORT on Study of the customer-awareness level regarding Stem cell Banking in Mumbai (North) For
Guided By: Prof. Pragya Keshari
Submitted By: Prabodh Nagar
MBA-MM (III Sem.)
1
ACKNOWLEDGEMENTS It gives me immense pleasure, having done a project on interesting and knowledgeable topics like, ³To study the awareness level among the potential customers regarding the novel concept of stem cell banking´ This project has not only widened my horizon as far as academics are concerned but also helped me to enlarge my knowledge bank. Marketing Management is not topic, which could be handled with certain amount of casualty. It requires a deep study and hard work, which is a key to success. There are many people associated with these projects with which this out project would not have been possible. I am thankful to my family and friends who have helped and supported me to make this project a success. I would like to thank Ms. Nandini Dadhe (Sr. Area Sales Manager Cryobanks International India, Mumbai) who allowed me to do this project in Cryobanks International India Pvt. Ltd,Mumbai successfully. I am also obliged and indebted to Dr. Yogeshwari Phathak - Director, Prestige Institute of Management & Research, Indore and Prof. Pragya Keshari my internal guide for the valuable suggestions and encouragement in completing this project successfully. Prabodh Nagar
2
DECLARATION
I, Prabodh Nagar, hereby declare that the project work entitled ³To study the awareness level among potential customers regarding the concept of Stem cell Banking´ is an authenticated work carried out by me at Cryobanks International India Pvt. Ltd, under the guidance of Prof. Pragya Keshari for the partial fulfillment of the award of the degree of Masters of Business Administration and this work has not been submitted for similar purpose anywhere else
Masters of Business Administration (Marketing Management) 2009-2011 PROJECT REPORT on Study of the customer-awareness level regarding Stem cell Banking in Mumbai (North) For
Guided By: Prof. Pragya Keshari
Submitted By: Prabodh Nagar
MBA-MM (III Sem.)
1
ACKNOWLEDGEMENTS It gives me immense pleasure, having done a project on interesting and knowledgeable topics like, ³To study the awareness level among the potential customers regarding the novel concept of stem cell banking´ This project has not only widened my horizon as far as academics are concerned but also helped me to enlarge my knowledge bank. Marketing Management is not topic, which could be handled with certain amount of casualty. It requires a deep study and hard work, which is a key to success. There are many people associated with these projects with which this out project would not have been possible. I am thankful to my family and friends who have helped and supported me to make this project a success. I would like to thank Ms. Nandini Dadhe (Sr. Area Sales Manager Cryobanks International India, Mumbai) who allowed me to do this project in Cryobanks International India Pvt. Ltd,Mumbai successfully. I am also obliged and indebted to Dr. Yogeshwari Phathak - Director, Prestige Institute of Management & Research, Indore and Prof. Pragya Keshari my internal guide for the valuable suggestions and encouragement in completing this project successfully. Prabodh Nagar
2
DECLARATION
I, Prabodh Nagar, hereby declare that the project work entitled ³To study the awareness level among potential customers regarding the concept of Stem cell Banking´ is an authenticated work carried out by me at Cryobanks International India Pvt. Ltd, under the guidance of Prof. Pragya Keshari for the partial fulfillment of the award of the degree of Masters of Business Administration and this work has not been submitted for similar purpose anywhere else
Bibliography: www.cryobanksindia.com www.wikipedia.org www.lifecellinternational.com www.cordlife.com 27