Project Report

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PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE

Masters of Business Administration (Marketing Management) 2009-2011 PROJECT REPORT on Study of the customer-awareness level regarding Stem cell Banking in Mumbai (North) For

Guided By: Prof. Pragya Keshari

Submitted By: Prabodh Nagar
MBA-MM (III Sem.)

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ACKNOWLEDGEMENTS It gives me immense pleasure, having done a project on interesting and knowledgeable topics like, ³To study the awareness level among the potential customers regarding the novel concept of stem cell banking´ This project has not only widened my horizon as far as academics are concerned but also helped me to enlarge my knowledge bank. Marketing Management is not topic, which could be handled with certain amount of casualty. It requires a deep study and hard work, which is a key to success. There are many people associated with these projects with which this out project would not have been possible. I am thankful to my family and friends who have helped and supported me to make this project a success. I would like to thank Ms. Nandini Dadhe (Sr. Area Sales Manager Cryobanks International India, Mumbai) who allowed me to do this project in Cryobanks International India Pvt. Ltd,Mumbai successfully. I am also obliged and indebted to Dr. Yogeshwari Phathak - Director, Prestige Institute of Management & Research, Indore and Prof. Pragya Keshari my internal guide for the valuable suggestions and encouragement in completing this project successfully. Prabodh Nagar

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DECLARATION
I, Prabodh Nagar, hereby declare that the project work entitled ³To study the awareness level among potential customers regarding the concept of Stem cell Banking´ is an authenticated work carried out by me at Cryobanks International India Pvt. Ltd, under the guidance of Prof. Pragya Keshari for the partial fulfillment of the award of the degree of Masters of Business Administration and this work has not been submitted for similar purpose anywhere else except to PIMR Indore, affiliated to DAVV University.

Date: Place:

Prabodh Nagar MBA MM (III Sem)

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CERTIFICATE OF APPROVAL

The following Summer Project Report Title ³ To study the awareness level among the customers regarding the concept of Stem Cell Banking´ are hereby approved as certificate studies in management carried out in a manner satisfactory to warrant its acceptance as a prerequisite for the award of MBA(Marketing Management) for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project only for the purpose it is submitted.

Date: Place:

Prof Pragya Keshari

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CONTENTS

CHAPTER- 1) INTRODUCTION
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Organisation«««««««««««««««««««6  CryobanksInternational  Cryobanks India  Vision,Mission and Objective  Milestones  Accreditations  Services offered Stem Cells««««««««««««««««««««12 Stem Cell Banking««««««««««««««««..14

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CHAPTER-2) THE STUDY««««««««««««««««««««««««.22 y y y y

Objective Sample Description Tools for data collection Tools for data analysis

CHAPTER-3) RESULTS/FINDINGS««««««««««««««««««««..23 y y

Analysis Conclusion

CHAPTER-4) SUGGESTIONS«««««««««««««««««««««««26 CHAPTER-5) BIBLIOGRAPHY««««««««««««««««««««««««««««..27

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1.INTRODUCTION Cryobanks International
Cryobanks International is a leader in the collection, processing and banking of umbilical cord blood stem cells. Cryobanks International provides a Private Cord Blood Storage Program for expecting families that wish to privately store their baby's precious stem cells and a Public Cord Blood Donation Program for those who prefer to donate. Founded in 1993, Cryobanks International, Inc., a pioneer in the collection, isolation, and storage technologies for cord blood stem cells, is located in Altamonte Springs, Florida, a suburb of Orlando. The company is focused on...
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