Project Report

Topics: Insurance, Life insurance, Insurance in India Pages: 69 (18032 words) Published: June 14, 2012
“Agency recruitment at ICICI PRUDENTIAL Life Insurance Company” Submitted to


Education and learning knows no bars or inhibitions. It is rather a never-ending process. Similarly after completing almost one year in MBA from I.M.S., B.J.S.R. Jain College, Bikaner, the study conducted by me as part of my course curriculum has proved an exceptional enhancement of knowledge and learning for me.

The completion of the project would not have been possible without the help of some persons. Without their contribution, the study could not have been comprehensive and a profound one.

At the very outset, I sincerely thank my faculty guide Dr , Director Mr. S.K JAIN,, Faculty whose continuous support and guidance proved an effective impetus to my study.

I am greatly indebted to my project guide Mr. SAURABH SHARMA branch Manager for their help and encouragement.

I would also like to thank my family and my friends for their guidance and support, which helped me in every step during the course of my study.

Above all, I thank god for his blessings without which I would not have been able to complete my project.

To whom so ever it may concern

It is to certify that monica rathorehas undertaken his summer training at ICICI PRUDENTIAL,bikaner. He has completed his summer training project on the topic “Agency recruitment at ICICI Life Insurance Company” under my supervision and guidance.

To the best of my knowledge his work is genuine and satisfactory. I wish him all the best in his future endeavors.

(Asst. Professor)


In the insurance industry, there are two channels of distribution- Alternate Distribution and Tide Agency. Advisor Recruitment is the part of Tide Agency.

My project is about agency recruitment & channel distribution of ICICI Prudential Life Insurance. It means company is recruiting advisors for expanding its business. Company adopts chain marketing as a methodology for expansion.

In this project, I have to make a cold call to the target market, get the appointment with them, convince them & close the sale positively. The queries, which are asked by the client, should be solved by the discussion with the company guide.

……ICICI Prudential is immensely concentrating on the agency recruitment. It has 53000 advisors and it is planning to extend this number to 73000 by the end of the year 2007-08.

For recruiting advisors, ICICI Prudential holds many activities like- they do direct marketing for recruiting advisors, they also recruit the management trainees for recruiting advisors, they also hold seminar and also include stall activities etc.




✓ To study recruitment process at ICICI PRUDENTIAL LIFE INSURANCE COMPANY. ✓ To study the current life insurance market scenario. ✓ To study and formulate necessary criteria required being successful life advisors and offering necessary suggestions to the company.


Research Plan:

For the purpose of study of Agency recruitment at ICICI PRUDENTIAL life insurance Company, the researcher has given BOP, telephonic conversations to the people for recruitment.

For studying the current insurance market scenario, an exhaustive study and compilation of report was done from the data provided by the company form their database besides using other sources like yellow pages, reference data.

For studying the necessary criteria required to be a successful life advisor, a study was made on the topic of analyzing the current...
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