DVD Rentals
Entertainment for Your Enjoyment
Principles of Marketing, MKT 100
Professor Verna C. Mayers
Video Rentals
Entertainment for Your Enjoyment
Part I- Project Rationale & Industry Analysis
Over the past ten years there has been an increase demand for access to multi-media such as movies, music and home videos. The days of owning a VCR is almost over. Most individuals own a DVD recorder. Remember the days when you had to go to the video store to rent a movie and to avoid the late fee you had to get it there by 12am. Those days have revolutionized with different types of multi-media that record movie, videos and music. We are in an era where a movie, DVD and or video is at the click of a button or simply by making a phone call to an 800 number to have your movie deliver to your mailbox within a couple of days. We have come a long way.
Part I- Project Rationale & Industry Analysis
Back in the day, there many local video rental stores including the local library. I thought of video rental industry. I think it is a smart industry because the technology that is out there is incredible. Customer can order DVDs from their mobile devices. There are companies who already offer this service, however, I would offer the first month free for new subscribers. I would like to create a customer base by allowing customers order as many movies as they want each month. They will receive a new DVD once they return one. This service is not only convenient, but cost effective. The rentals will cost $7.99 per month. There is no shipping cost to the customer. The movie(s) will arrive within 72hrs from the day the order is placed. The customer will not have to worry about late fees, due dates and set amount of DVDs to order within a month. The company name is PixFlix. “As it stands, the domestic video rental industry is worth an estimated $18.5 billion dollars annually” (Ginsburg, 2001, para 1). PixFlix can order movies based their... [continues]
Entertainment for Your Enjoyment
Principles of Marketing, MKT 100
Professor Verna C. Mayers
Video Rentals
Entertainment for Your Enjoyment
Part I- Project Rationale & Industry Analysis
Over the past ten years there has been an increase demand for access to multi-media such as movies, music and home videos. The days of owning a VCR is almost over. Most individuals own a DVD recorder. Remember the days when you had to go to the video store to rent a movie and to avoid the late fee you had to get it there by 12am. Those days have revolutionized with different types of multi-media that record movie, videos and music. We are in an era where a movie, DVD and or video is at the click of a button or simply by making a phone call to an 800 number to have your movie deliver to your mailbox within a couple of days. We have come a long way.
Part I- Project Rationale & Industry Analysis
Back in the day, there many local video rental stores including the local library. I thought of video rental industry. I think it is a smart industry because the technology that is out there is incredible. Customer can order DVDs from their mobile devices. There are companies who already offer this service, however, I would offer the first month free for new subscribers. I would like to create a customer base by allowing customers order as many movies as they want each month. They will receive a new DVD once they return one. This service is not only convenient, but cost effective. The rentals will cost $7.99 per month. There is no shipping cost to the customer. The movie(s) will arrive within 72hrs from the day the order is placed. The customer will not have to worry about late fees, due dates and set amount of DVDs to order within a month. The company name is PixFlix. “As it stands, the domestic video rental industry is worth an estimated $18.5 billion dollars annually” (Ginsburg, 2001, para 1). PixFlix can order movies based their... [continues]
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