Project Proposal

Project proposal
Mobiles evolve every day and people always like what is new. Some people, likes old men and women, like who have little experience in electronics and who sees mobiles software very complicated to be deal with, those kind of people faces a problem with their contacts names stored in their old mobiles; so they nearly renew their cell-phones. Especially; for who own a very old mobile which is not even compatible with exist generation of mobiles.
      A new product is contain two products will solve this problem. The poutiness of this product is no need cables or even instructions for how to use it; its shape explains to a kid how to use it.
      As shown, the product has the shape of the SIM Card and the job of the Flash Memory. This product may call "SIMORY" which doesn’t send and receive cell-phone signal; its only job is to store high capacity of contacts names. The exists company SIM Card stores limited quantity of contact names; so some special cases of people as mentioned above; usually use mobile storage instead. For example a man who has 1500 contact names, and Company SIM Card stores usually about 500 contact names at maximum. Manually; he moves 500 names to the SIM Card place it inside the new mobile then remove the 500 names to the new mobile; plus two more times to cover his 1500 contact names. Our new product "SIMORY" will cove his 1500 names once a time.
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Richness of the market:
      The population of Egypt is around eighty millions. We estimating the people who uses cell phone are 50 millions. Assumes that only 20% of them (10 millions) will renew their mobiles annually. Then, our market segment will consist of 10 million customers annually. Prices is a large science, but initially our prices based on an estimation, so the product price will be 20 Egyptian pound per unit. Annual income is 20LE*10 million will be 200 Millions LE.

Competitive strategy:
|Imitative... [continues]

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