I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking.
I would also like to take the opportunity to thank Mr. Kapil(Sales Executives), Mr. Gaurav(Sales Executives-WFT), Mrs. Dimple Mucchal (FIT), Mrs. Bhavna Tandon(FIT) and all the other employee of the SOTC, Gurgaon for helping me to complete my training successfully and extending all cooperation whenever I needed it.
I would also like to thank the faculties and the administration team of the Skyline Business School.
My deepest regards to my parents who have always encouraged me in pursuit of higher education.
Thanks to all.
TABLE OF CONTENT
|Topic |Page No | |Introduction |3 | | | | |Methodology |4 | | | | |Executive Summary |5 | | | | |Industry Profile |6 | | | | |Forms of Tourism |7 | | | | |Types of Tourist |9 | | | | |Marketing Mix |10 | | | | |PEST Analysis |15 | | | | |SWOT Analysis |18 | | | | |Company Profile |19 | | | | |SOTC Band |21 | | | | |Competitor |24...