Project on Pepsico

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  • Topic: Pricing, Reliance Anil Dhirubhai Ambani Group, Reliance Communications
  • Pages : 35 (8463 words )
  • Download(s) : 583
  • Published : April 10, 2011
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A
PROJECT REPORT ON
“PRICING STRATEGIES OF RELIANCE COMMUNICATION”

Submitted in the partial fulfilment of
Bachelor of business administration
(MJP Rohilkhand University session 2008 – 2011)

SUBMITTED TO: - SUBMITTED BY:- MR. TARUN GUPTA KAMAL RAJPAL FACULTY-IIMS B.B.A VI-B ROLL NO: - 915520

DECLARATION
I KAMAL RAJPAL student of BBA V Semester of INVERTIS INSTITUTE OF MANGEMENT STUDIES , hereby declare that the project is my original piece of work and not the copy of any such work undertaken by someone else, all the information , facts and figures presented in the report are first hand in nature. They are actually based on my intense efforts conducted in PRICING STRATEGY OF RELIANCE COMMUNICATION I have completed this project under the guidance of MR. TARUN GUPTA (Faculty IIMS).

Date:KAMAL RAJPAL
(B.B.A VI SEM)

PREFACE

We are now in 21st century. This age is very fast, we can objectively examine, what a new era is likely to mean for business and business management of RELIANCE COMMUNICATION. We’ll glad if you obtain something from our presentation and concepts about the management of RELIANCE COMMUNICATION. This report covers the history, planning, goals, objectives, strategies, importance of RELIANCE COMMUNICATION. We have tried our best to provide you information about this organization regarding its philosophy, mission statement, facilities, quality control, their departments and finally the information concerning to our subject MANAGEMENT. We hope, our this project will satisfy all of your requirements. Suitable heading are also given for easy to understand.

The purpose of project is to enrich the readers with the understanding of concepts and management process RELIANCE COMMUNICATION.

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a reality from many people. I would like to thank Mr. TARUN GUPTA, lecturer, IIMS whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of her thoughts, ideas, concept and above all her modest effort. I also take this opportunity to convey my heart felt thanks to Mrs.Prachi pathak, HOD-BBA, and Director IIMS- Mr. Arpan Khastgir Sir for their constant suggestion which have resulted in successful completion of the project.

KAMAL RAJPAL
BBA VI SEM

CONTENTS
DECLARATION
PREFACE
AKNOWLWDGEMENT
INTRODUCTION
* Introduction of the topic
* Introduction of the company
OBJECTIVES
* Main objectives
* Other objectives
METHODOLOGY
* Research methodology
* Research objective
* Research design
* Collection of data
* Statistical tool
* Analysis
* Sources of data
COMPANY PROFILE
* Chairman profile
* Organisational setup
LITRATURE REVIEW
DATA PRESENTATION AND ANALYSIS
ANNEXURE
BIBLIOGRAPHY

Introduction

Introduction of the topic
What is Pricing Strategy ?
Pricing is one of the most important decisions a marketer must make regarding a product since price plays a crucial role in...
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