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Naturell (India) Pvt. Ltd.
Naturell (India) Pvt. Ltd. is a visionary healthy lifestyles company. Though we live in an age of modern conveniences and great advancement, mankind's battle with health disorders shows no sign of diminishing. This is a result of the fast urban artificial lifestyle, changing diet patterns, lack of exercise, stress etc. These are responsible for making most of the urban homes susceptible to health problems like developing diabetes, cholesterol, heart disease, high blood pressure and many a times even deficiency of essential nutrients. It is in such an age that Naturell's premium products aim to enrich the life of the health-conscious consumer by providing superior quality, great tasting and nutritious products.
BUSINESS PROFILE
Naturell (India) Pvt. Ltd. has launched in 1998. This is a Food and Beverages Industry. Mr Vijay Uttarwar is CEO of Naturell (India) Pvt. Ltd. The motto behind Naturell is healthy urban for a wealthy rural. Uttarwar will bear the entire investments for Naturell. While shaping the market for natural and healthy lifestyles, Naturell plans to help farmers focus on high-value crops. The objective behind the company being different, there is no exit strategy; hence the company will not be attractive to an investor. “Stugar” , a natural herb-based zero-calorie sweetener, is the first product introduced by Naturell company.
Stugar will be extracted from naturally occurring herb called “Stevia”. Stevia is an amazing herb from the rain forests of the Amazon. Stevia leaves have incredible sweetening power. Its extract is 100 to 300 times sweeter than sugar. Yet, it is Completely Calorie Free, Carbohydrate Free !
So it does not affect blood sugar level and is safe for diabetics.
PRODUCTS. deals with three type of product. They are as follows: • SugaRite • RiteSip • RiteBite
SugaRite:
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This is Diet Sweetener - Made from Sugar & so it Tastes like Sugar. SugaRite is obtained by multi-step processing of sugar, which keeps all the goodness of sugar and removes only the calories. SugaRite gives you the great sugar taste without the burden of calories.
SugaRite is available in the form of tablets and granules.
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RiteSip:
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This is a Zero Calorie Vitamin Drink. RiteSip is packed with essential vitamins and minerals. Each RiteSip sachet contains the goodness of: • Vitamin A equivalent to 3 juicy carrots • Vitamin C equivalent to 3 tangy oranges • Vitamin E equivalent to 6 almonds • Selenium equivalent to 5 servings of oats • Chromium equivalent to 1 serving of soyabean
The mixture of the following:
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RiteBite:
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RITEBITE IS KNOWN FOR HIGH ENEGRY NUTRITION BARS.
Rich in Nutrients, RiteBite is an ideal snack and a healthier alternative to junk food like chocolates & biscuits. It also serves as a great on-the-go snack or an after office snack. High in Protein, Calcium & Vitamins. RiteBite is a good nutritional supplement for the health conscious individuals with an active lifestyle.
Following are the types of RiteBite bars:
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Competitors
following are the competitors of the Naturell (India) Pvt. Ltd.
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LAUNCHED: Launched in 1959
FOUNDERS: Jay Van Andel and Richard DeVos.
PRODUCTS: XL Energy Drink Citrus Blast, XL Energy Drink Tropical Blast, Amway XL Energy Bar Fruit & Nut, Amway XL Energy Bar Apple & Cinnamon, Positrim Low Fat Drink Mix - Strawberry Flavour, chocolate flavour, vanilla flavour
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LAUNCHED: Launched in 1875
FOUNDERS: william and james horlicks
PRODUCTS: horlicks ninja, junior horlicks, mother’s horlicks, horlicks lite horlicks busicuits
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