Project on Naturell India Pvt. Ltd.

Topics: Nutrition, Vitamin, Essential nutrient Pages: 3 (569 words) Published: February 27, 2011

Naturell (India) Pvt. Ltd.

Naturell (India) Pvt. Ltd. is a visionary healthy lifestyles company. Though we live in an age of modern conveniences and great advancement, mankind's battle with health disorders shows no sign of diminishing. This is a result of the fast urban artificial lifestyle, changing diet patterns, lack of exercise, stress etc. These are responsible for making most of the urban homes susceptible to health problems like developing diabetes, cholesterol, heart disease, high blood pressure and many a times even deficiency of essential nutrients. It is in such an age that Naturell's premium products aim to enrich the life of the health-conscious consumer by providing superior quality, great tasting and nutritious products. BUSINESS PROFILE

Naturell (India) Pvt. Ltd. has launched in 1998. This is a Food and Beverages Industry. Mr Vijay Uttarwar is CEO of Naturell (India) Pvt. Ltd. The motto behind Naturell is healthy urban for a wealthy rural. Uttarwar will bear the entire investments for Naturell. While shaping the market for natural and healthy lifestyles, Naturell plans to help farmers focus on high-value crops. The objective behind the company being different, there is no exit strategy; hence the company will not be attractive to an investor. “Stugar” , a natural herb-based zero-calorie sweetener, is the first product introduced by Naturell company. Stugar will be extracted from naturally occurring herb called “Stevia”. Stevia is an amazing herb from the rain forests of the Amazon. Stevia leaves have incredible sweetening power. Its extract is 100 to 300 times sweeter than sugar. Yet, it is Completely Calorie Free, Carbohydrate Free ! So it does not affect blood sugar level and is safe for diabetics.

PRODUCTS. deals with three type of product. They are as follows: • SugaRite
• RiteSip
• RiteBite

This is Diet Sweetener - Made from Sugar & so it Tastes like Sugar. SugaRite is...
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