I acknowledge my indebtness to my revered seniors and Staffs of Marketing Department whose invaluable guidance and ingenuity gave my mere ideas a concrete shape. I really owe a debt of gratitude to Mr.Umesh Mathur and their staffs for delight help, experience and cooperation. I extend my profound gratitude to Mr.Akhil Bajaj, Training and Placement officer GNA-IMT who guided me in arranging this training. I am also thankful to all the learned and experienced professors of Management department who spared their time for guiding me during my training tenure. Though unnamed, the staff of various departments has been unstinting in their dispensable services. It is difficult to mention anyone but I am thankful to all the employees of JCT for helping me during my training period and for giving me their precious time. All may not be mentioned but no one is forgotten.
The project title “Consumer Buying Behaviour Regarding Branded Fabrics (With special reference to JCT Wardrobe)” is detailed study undertaken to have basic understanding of each and every department in the organization so that it will help me to work effectively and efficiently while performing various functions in the Marketing department. The basic aim to analyse the market condition of JCT Wardrobe, watch its performance and maintains the customer satisfaction. After full processing and analysis of the information/data collected from different customers and retailers, I made certain observations and in light of it could manage to give some suggestions for various improvement of JCT Wardrobe. I am highly indebted to Dr.D.R.Singh (Director General GNA –IMT), and Mr. Umesh Mathur(Sr. Manager Marketing JCT Ltd.) who helped me alot in research analysis. I also convey my sincere thanks to all those personalities who gave me necessary information thereby provided boost to my studies.
TABLE OF CONTENTS
SR.NO PARTICULARS PAGE NO CHAPTER-1: INTRODUCTION 1.1 1.2
1.7PROFILE OF THE COMPANY
ORGANIZATION TREE/ STRUCTURE
PRODUCT RANGE OF THE COMPANY
FINANCIAL STATUS OF THE COMPANY
HR POLICIES OF THE COMPANY
CHAPTER-2: INTRODUCTION TO THE PROJECT 2.1 2.2REASONS FOR CHOICE OF PROJECT
SCOPE OF THE PROJECT CHAPTER-3:METHODOLOGY3.1 3.2
OBJECTIVE OF THE PROJECT
PRIMARY & SECONDARY DATA TO BE COLLECTED
SAMPLE DESIGN, SIZE,& METHODS TO BE USED
LIMITATION OF THE PROJECT CHAPTER-4:ANALYSIS & FINDINGS4.1 4.2PROJECT ANALYSIS WITH THE HELP OF DATA COLLECTED
PROJECT FINDINGS CHAPTER-5:SUGGESTIONS, CONCLUSION.BIBLIOGRAPHY APPENDIX
“Where growth is not only an obsession”
A visionary who wanted to lay the foundation of an enterprise that would help India through her formative years, founded the Thapar Group in the early 1920’s. As pioneers they are the fourth largest industrial conglomerate in the country, with over 54 different companies and 80 manufacturing plants. Assets have accumulated over Rs. 24,000 million with an annual turnover of about $ 2 billion. The group grows annually at the rate of over 19%. The group has diversified industrial interests that include Paper, Chemicals, Textiles, and Man made Fibers, Glass, Electronics, Heavy Engineering, Diesel Engines, Power Equipment, Motor and Pump sets, Gensets, Transmission and Distribution Equipments etc. Beyond this, the Thapar Group manufactures equipment for industries related to Aviation, Mining, Marine, Metallurgy, Oil...