Project on Indian It Industry

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A StudY On InDian
INformation technology industry

UNDER THE GUIDANCE Prepared by:
SAMIK SOME Group No: 10
Organization leadership and strategy

Swarnika Nayak
Fiona George
Shrey Kashyap
Shambhavi Priya
Prapoorna Ketha

DECLARATION

This is to declare that the report entitled “A study on the information technology industry in India” has been made for the partial fulfillment of the course Industry Analysis in Term – III (Batch: July 2011 - 13). We the students of Group 10 of Organizational Leadership and Strategy would like to state that all work carried out in the project is through our own diligent work. The data and information have been collected through various articles which are recognized in the Bibliography.

Group Members| Roll Number| Signature|
Fiona George| 11010121015| |
Prapoorna Ketha| 11010121089| |
Shrey Kashyap| 11010121221| |
Swarnika Nayak| 11010121109| |
Shambhavi Priya| 11010121280| |

ACKNOWLEDGEMENT

At the successful Completion of our project, we the students of Organizational Leadership and Strategy would like to express our sincere gratitude to all the people without whose support this project would not be completed. At the onset, we would like to thank the Management of “School of Business, Alliance University” for giving us the opportunity to undergo this research project.

We would also like to acknowledge the constant help and encouragement of our project guide Prof SAMIK SHOME, who has given his valuable suggestion, expert guidance and support throughout. We would also like to thank all those who have directly or indirectly helped us in the preparation of this report.

Group-10
Organizational Leadership and Strategy

CERTIFICATE

I, hereby certify that this report is an original work of the students of Group 10, Organizational Leadership and Strategy, MBA batch 2011 - 13, Alliance University – School of Business, Bangalore.

The students successfully completed their Industry Analysis Report on IT Industry under my supervision and guidance as partial fulfillment of their requirements as per the Master of Business Administration course, Alliance University.

____________________
Prof. Samik Shome
Project Guide (faculty)
Alliance University- School of business
Date:__________

Place: Bangalore

TABLE OF CONTENTS
SL. NO.| PARTICULARS| PAGE NO.|
| Executive Summary| 7-8|
Chapter 1| Introduction| 9|
1.1.| Introduction| 10|
1.2.| Overview of industry| 10|
1.3.| Growth| 11-12|
1.4.| Objectives of the study| 13|
1.5.| Research methodology| 13|
Chapter 2| Literature Review| 14|
2.1.| Recession in India| 15|
2.2.| Competitive industry ,young population to drive India’s growth| 15| 2.3.| Indian IT industry taxes| 15|
2.4.| India-future of IT industry| 15|
2.5.| Economic times article| 16|
2.6.| Economic times article| 16|
2.7.| Indian software industry and competition| 17|
2.8.| Indian IT industry revenue| 17|
2.9.| Y2K –The watershed year for India’s IT industry| 17-18| Chapter 3| Industry Analysis| 19|
3.1| Market Share| 20-22|
3.2| Nature of competition | 23-26|
3.3| Components of IT industry| 26-31|
3.4| Demographics of Buyers| 31|
3.5| PEST Analysis| 32-33|
3.6| Business Diversification| 33-35|
3.7| Consolidation – Mergers & Acquisition| 35-37| 3.8| Technology and market initiatives|...
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