PROJECT ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD
1
PROJECT ON
CUSTOMER RELATIONSHIP MANAGEMENT
WITH
RELIGARE SECURITIES LTD
(REGIONAL OFFICE, BMCC ROAD, PUNE)
TABLE OF CONTENTS
Chapter 1. Rationale of the Study.
Chapter 2. Objectives of the study.
Title of the project
Objective of the study
Scope of the study
Chapter 3. Profile of the company.
Chapter 4. Review of Literature.
Chapter 5. Research Methodology
Research Design
Data Collection Methods / Sources
Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc.
Chapter 6. Data Analysis and interpretations using various charts and graphs
Chapter 7. Findings
Chapter 8. Limitations (if any)
Appendix –
Copies of questionnaire
Copies of form or any from the company
Bibliography
CHAPTER 1.
RATIONALE OF THE STUDY
RATIONALE OF THE STUDY
Customer Relationship Management (CRM) is a business approach which recognizes the importance of customers as the driving force behind the success of failure of any business. It enables the business organization to maintain, analyze and act upon the information which the business identifies as relevant to improve its relationships with the customer, and thus enhance its chances of success.
Customer Relationship Management (CRM) helps companies improve the profitability of their interactions with customers while at the same time making the interactions appear friendly through individualization and personalization of services. This management includes Data Mining with the help of which Customer Life Cycle can be managed well in Acquiring new customers, increasing value of the customers, retaining good customers.
The basic steps of Data Mining for effective CRM are:
1. Define Business Problem
2. Build Marketing Database
3. Explore Data
4. Prepare data for modeling
5. Build Model
6. Deploy model and results
The company can then use the information to learn about the behavior of its customers and improve the way it does a business.
PROJECT ON
CUSTOMER RELATIONSHIP MANAGEMENT
WITH
RELIGARE SECURITIES LTD
(REGIONAL OFFICE, BMCC ROAD, PUNE)
TABLE OF CONTENTS
Chapter 1. Rationale of the Study.
Chapter 2. Objectives of the study.
Title of the project
Objective of the study
Scope of the study
Chapter 3. Profile of the company.
Chapter 4. Review of Literature.
Chapter 5. Research Methodology
Research Design
Data Collection Methods / Sources
Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc.
Chapter 6. Data Analysis and interpretations using various charts and graphs
Chapter 7. Findings
Chapter 8. Limitations (if any)
Appendix –
Copies of questionnaire
Copies of form or any from the company
Bibliography
CHAPTER 1.
RATIONALE OF THE STUDY
RATIONALE OF THE STUDY
Customer Relationship Management (CRM) is a business approach which recognizes the importance of customers as the driving force behind the success of failure of any business. It enables the business organization to maintain, analyze and act upon the information which the business identifies as relevant to improve its relationships with the customer, and thus enhance its chances of success.
Customer Relationship Management (CRM) helps companies improve the profitability of their interactions with customers while at the same time making the interactions appear friendly through individualization and personalization of services. This management includes Data Mining with the help of which Customer Life Cycle can be managed well in Acquiring new customers, increasing value of the customers, retaining good customers.
The basic steps of Data Mining for effective CRM are:
1. Define Business Problem
2. Build Marketing Database
3. Explore Data
4. Prepare data for modeling
5. Build Model
6. Deploy model and results
The company can then use the information to learn about the behavior of its customers and improve the way it does a business.
Bibliography: Websites = http://deadpresident.blogspot.com http://religareonline.com http://www.religaresecurities.com Newspapers = The Hindu Books =