Project on Consumption Pattern of Soft Drinks

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Winter Project
On

A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

Guided By: Submitted By:

Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No.: (0641471706)

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Certificate

This is to certify that the project entitled “A Comparative study on consumption patterns of Soft Drinks and Fruit Juices” done by Mr. Tamoghna Chatterjee is an authentic work carried out by him at Eastern Institute of Management under my guidance. The matter embodied in this project work has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Date:

Signature of the guide

Dr. Syamaprasad Datta
Eastern Institute of Management

Acknowledgement

I would like to thanks Prof. Amit Sen Gupta (Director) who has been a constant source of inspiration and my special thanks to Dr. Syamaprasad Datta, my project guide from the institute for his extensive guidance, cooperation and support. Finally, I wish to express my gratitude to all those who have in one way or other helped me in the successful completion of my project report.

TAMOGHNA CHATTERJEE

EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices were being introduced. With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.

Market Research (secondary data)is done based on some underlying parameters like: Changing consumption pattern
Health factor
Status consciousness
Varying lifestyle

PURPOSE OF THE STUDY

The main aim of this research study is to analyze the preference of people on consumption patterns of Soft Drinks and Fruit Juices.

OBJECTIVE OF THE STUDY

• To study the preferences of the people for soft drinks and fruit juices.

• To find out the factor(s) that influences the consumer’s consumption of soft drinks and fruit juices.

• To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices.

• To find out how the beverage is positioned in the mind of the consumers.

SCOPE OF THE STUDY

• This project is based on only secondary data.
.
• Seasonal drinks are not considered in the study.

• We are considering only canned juices.

• We are not considering water & alcoholic drinks.

TABLE OF CONTENTS

Certificate from the Institute

Acknowledgement

Executive Summary

Chapter-1 Introduction Page No 1.1 Beverage8
1.2 Overview of the Industry10
1.3 Recent issues12
1.4 Study of growth of Soft Drink market18
1.5 Major players in Soft Drinks segment:
Coca-cola 18 Fanta 19 Limca 19 Sprite 20 Thums up...
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