Project on Blue Star a/C

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A

PROJECT REPORT

ON

Market Research for Analyzing the Potential Of

Revamp/Repair Business with Old Installation

Of BLUE STAR LIMITED

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SUBMITED TOWARDS PARTIAL FULFILMENT OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY VIKAS THAKRAN

FACULTY GUIDE: INDUSTRY GUIDE:

MRS. RAJEETA DIXIT MR. DEEPAK JAIN

PROFESSOR REGIONAL HEAD

INSTITUTE OF MANAGEMENT & ENTREPRENEURSHIP BLUE STAR LTD.

PUNE.

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Bharti vidyapeeth university, Pune

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Institute of Management and Entreprenuership Development, Paud Road, Erandwane, pune-38

CERTIFICATE OF COMPLETION

This is to certify that Mr.VIKAS THAKRAN is a bonafide student of MBA program of the university in this institute for the year 2009-2011. As a part of the University curriculum, the student has completed the project report titled “Market Research for Analyzing The Potential Of Revamp/Repair Business With Old Installation Of Blue Star Ltd.”.The project report is prepared by the student under the guidance of PROF RAJITA DIXIT.

(Teacher Guide) Program Co-coordinator Director

Date:

Place: Pune

DECLARATION

I, Vikas Thakran, hereby declare that this project report titled as “Market Research for Analyzing The Potential Of Revamp/Repair Business With Old Installation Of Blue Star Ltd.”, Focus- NATION CAPITAL REGION, is my original work under the guidance of Mr. Deepak Jain, towards partial fulfillment of the requirements for the MBA course of Institute of Management & Entrepreneurship Development, Pune.

I also affirm that the information given in this report is materialized and authentic.

Place: - Pune
Date: -

VIKAS THAKRAN

ACKNOWLEDGEMENT

First and foremost, I extend my deepest thanks to Mr. Deepak Jain for giving me this opportunity to work in such a prestigious organization as well as for giving me a wonderful live project. He has been a perfect guiding force and source of inspiration throughout the tenure of the project. Without his constant guidance and feedback, I would have never been able to complete the project in the manner that I did. I wish to express my gratitude to our director Mr. Nitin Nayak of IMED for having offered me an opportunity to work on this project.

I also express my sincere thanks to Mrs. Rajeeta Dixit , my project guide and to the Staff Members of Blue Star Ltd. who assisted me in completing this project work.

Two months with Blue Star Ltd. has been full of learning and sense of contribution towards the organization. I would like to thanks Blue Star Ltd. for giving me an opportunity of learning and contributing through the project. I also take this opportunity to thank all those people who made my experience a memorable one.

|SERIAL No. |TITLE |PAGE No. | | |CHAPTER-1 |6 | |1.1 |HISTORY |7-10 | |1.2 |COMPANY PROFILE |11-12 | |1.3 |PRODUCT LINE |13-24 | | |CHAPTER -2...
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