Project on Annual Fest
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
Effects of Advertising on Student with reference to
LBSIM’s Annual Fest "TATVA"
Marketing Research Project
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
1|P age
A Project Report on
Effects of Advertising on Student with reference to LBSIM’s Annual Fest "TATVA"
Submitted to
Prof. S.K. Tyagi
Associate Professor (Marketing), LBSIM, New Delhi
By
Group 2(Section C):
Roll No. Name
122
Pankaj Madaan
133
Aditya Agarwal
143
Keshav Rustagi
155
Ravjot Singh
166
Ravi Shankar
176
Shashank Sharma
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
2|P age
Certificate
This is to certify that the project report entitled Effects of Advertising on Student with reference to LBSIM’s Annual Fest "TATVA" is a bonafide work carried out by Group 2, Section C - 2013-15, under the guidance of Prof. S.K. Tyagi, as a part of the final project for 3st trimester, 2013-15.
Prof. S.K. Tyagi
Faculty, Lal Bahadur Shastri Institute of Management
New Delhi
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
3|P age
Preface
A man without practical knowledge is just like a rough diamond. To shine like a real diamond one must have practical exposure of what he has learnt. For the management students, theoretical knowledge is just like lock without key, so practical knowledge is of utmost importance.
It is quite true that world outside: your cozy home is many times quite different from what you have perceived. Similarly it is possible that theoretical knowledge acquired in the classroom may differ from the practical knowledge.
As a Curriculum part of P.G.D.M. Course, we have completed our Project Report on Effects of Advertising on Student with reference to LBSIM’s Annual Fest
"TATVA". The main objective of this project is to learn in-depth about Marketing
Research. It is our pleasure to present this project work.
This project has expanded our horizon of knowledge in practical as well as
Effects of Advertising on Student with reference to
LBSIM’s Annual Fest "TATVA"
Marketing Research Project
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
1|P age
A Project Report on
Effects of Advertising on Student with reference to LBSIM’s Annual Fest "TATVA"
Submitted to
Prof. S.K. Tyagi
Associate Professor (Marketing), LBSIM, New Delhi
By
Group 2(Section C):
Roll No. Name
122
Pankaj Madaan
133
Aditya Agarwal
143
Keshav Rustagi
155
Ravjot Singh
166
Ravi Shankar
176
Shashank Sharma
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
2|P age
Certificate
This is to certify that the project report entitled Effects of Advertising on Student with reference to LBSIM’s Annual Fest "TATVA" is a bonafide work carried out by Group 2, Section C - 2013-15, under the guidance of Prof. S.K. Tyagi, as a part of the final project for 3st trimester, 2013-15.
Prof. S.K. Tyagi
Faculty, Lal Bahadur Shastri Institute of Management
New Delhi
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
3|P age
Preface
A man without practical knowledge is just like a rough diamond. To shine like a real diamond one must have practical exposure of what he has learnt. For the management students, theoretical knowledge is just like lock without key, so practical knowledge is of utmost importance.
It is quite true that world outside: your cozy home is many times quite different from what you have perceived. Similarly it is possible that theoretical knowledge acquired in the classroom may differ from the practical knowledge.
As a Curriculum part of P.G.D.M. Course, we have completed our Project Report on Effects of Advertising on Student with reference to LBSIM’s Annual Fest
"TATVA". The main objective of this project is to learn in-depth about Marketing
Research. It is our pleasure to present this project work.
This project has expanded our horizon of knowledge in practical as well as