Project Managment

Topics: Project management, Loyalty program, Consultative selling Pages: 4 (990 words) Published: March 16, 2013
SIT364 / 764 : Project Management

Assignment 1

Due : See Submission schedule

Worth : 30%


AllMart Australia is a mid-market department store renowned for delivering to its customer’s great quality and great value apparel and homewares. As one of Australia's most successful retailers our aim is to make stylish living affordable and available to all Australians.

There are now over 25 AllMart and AllMart Country stores conveniently located across metropolitan and regional Victoria.

AllMart - offering customers a full range of products including fashionable women's, men's and children's clothing, underwear, footwear, cosmetics, fragrances, and accessories; the latest designs in homewares, including manchester, bed linen, electrical appliances and décor; and a full range of toys, games and entertainment. Stores average 3,000 square metres of selling space, operate in metropolitan and major regional centres. AllMart Country - providing a limited range of Target merchandise including apparel and soft homewares, designed to meet the needs of the smaller communities in which it operates. Stores average 857 square metres of selling space and operate in smaller regional centres.

The AllMart story began in 1955 when four men opened a drapery store in Melbourne, Victoria after signing a partnership the previous year. The store primarily sold dress fabrics, manchester and furnishings. A pioneer of discount retailing, the business policy was: 'Half the Profit, Twice the Turnover'.

AllMart is dedicated to providing quality products to its customers and strives to provide excellent services and rewards to its loyal customers.

Currently we have a loyalty card system in place that rewards customers each time they purchase products from the store. The loyalty program requires customers to register their details via a web site. Each customer receives a loyalty card that they must present each time they purchase something from...
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