Project Management Practices Assignment

Topics: Marketing, Strategic management, Glass Pages: 6 (1562 words) Published: May 20, 2013
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Andrea Erluby Cardenas Loayza
Arvind Indukuri
George George Varghese
Nakul Murali
Sundaravalli Kannan
Zhenlong Yan
Business Plan

I.Mission statement2
II.SWOT team analysis3
III. Details about the product4
IV. Porter’s Five Forces Analysis4
V.Marketing and Business Strategy4
VI. Financial Analysis4
VII. Risk Analysis4

I. Mission statement


II. SWOT team analysis
The Eclipse Glass team is constituted by six members who elaborate the Business Plan. The staff has different backgrounds (Electronic, IT, Mechanical and Industrial engineers) and some of them with more than 3 years of experience in the engineering field. This leads focusing their ingenuity in deliver an innovative product such as Eclipse Glass. In addition to that, all the members are Masters Graduates in Engineering and Project Management who play diverse roles (according to their skills and preference) in the business creating a synergy to obtain the best result in the service offered. The roles are: Financial Analyst, Commercial Relationship Coordinator, Marketing Coordinator, Product Expert, Business Analyst and a Manager as the team leader. Moreover, Magic Glass team have the qualified consulting of KPMG for the Financial and Risk analysis of the product. Based on the qualities and skills of each team members, we elaborated a SWOT analysis that is presented below: Strengths

* Determination to get the best solution for our clients
* Effective delegations of activities within the business * Innovative thinking delivering original technology
* Consulting of a qualified international company: KPMG * Cooperative staff sharing information
* Transform ideas into actions understanding the needs of our clients into product requirements * Integrated team with good work atmosphere
* Capacity of negociation creating new alliances and partherships * Iniciative to create new contacts and explore new markets * Know-how and skills up to date with new development of technology * Knowledge of global engineering standards

* Competitors with similar iniciatives
* Loss of commitment due to external priorities of the team members

* Tendency to focus just in engineering aspects
* Lack of experience as entrepeneurs
* Lack of knowledge in marketing and commercial aspects
* Strong dependency of the KPMG advice in finance and risk aspects





III. Details about the product

IV. Porter’s Five Forces Analysis
Porters Five force analysis will represent the competitive environment of Eclipse Glass .It will go through the five competitive forces. * The competitive rivalry within the industry
The Glass industry is highly competitive where organizations are continuously developing new technologies making glass stronger, lighter and more affordable. A lot of investment and research is done in this sector to create smart materials that can let the light through and block the UV radiation. The industry is divided into a number of segments specializing in residential, commercial and automotive segments; each company has its own strengths and weaknesses but there are only a few companies that specialize in all the three segments. The strengths of Eclipse Glass are that it would carter solutions to all the three different segments using the same technology making it highly efficient simultaneously providing superior technology compared to its competitors. * The threat of new entrants

It is difficult for new entrants to enter the energy efficient glass sector unless they have a unique technology that is patented, but if it is...
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