Project Management and Page

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Multiple Choice Questions
CH. 5
49.Which of the following describes e-commerce?
A)Buying products from each other
B)Buying services from each other
C)Selling services from each other
D)All of the above

Answer: D Page: 238 Difficulty: Medium

50.Which of the following is part of the four main segments for e-commerce? A)B2B
B)B2C
C)C2B
D)All of the above

Answer: D Page: 238 Difficulty: Easy

51.Which segment do eBay, Amazon.com, and LandsEnd.com belong? A)B2Bs
B)B2Cs
C)C2Bs
D)C2Cs

Answer: B Difficulty: Medium
52.Which segment focuses on consumers dealing with each other? A)B2B
B)B2C
C)C2B
D)C2C

Answer: D Page: 240 Difficulty: Medium

53.Which segment is eBay an example?
A)B2B
B)C2B
C)C2C
D)None of the above

Answer: D Page: 240 Difficulty: Medium

54.Which segment is most of the media's attention focused on? A)B2B
B)B2C
C)C2B
D)C2C

Answer: B Page: 240 Difficulty: Easy

55.In which segment is the dollar volume of e-commerce expected to be concentrated? A)B2B
B)B2C
C)C2B
D)C2C

Answer: A Page: 240 Difficulty: Medium

56.What combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business? A)Digital divide
B)Global digital divide
C)Demand aggregation
D)None of the above

Answer: C Page: 249 Difficulty: Easy
57.The best products to sell in B2C e-commerce are:
A)Small products
B)Digital products
C)Specialty products
D)Fresh products

Answer: B Page: 248 Difficulty: Medium

58.Which products are people most likely to be more uncomfortable buying on the Internet? A)Books
B)Furniture
C)Movies
D)All of the above

Answer: B Page: 248 Difficulty: Medium

59.Which products are people most likely to be comfortable buying on the Internet? A)Books
B)PCs
C)CDs
D)All of the above

Answer: D Page: 248 Difficulty: Medium

60.Digital products are best suited for B2C e-commerce because they: A)Are commoditylike products
B)Can be mass-customized and personalized
C)Can be delivered at the time of purchase
D)All of the above

Answer: D Page: 248 Difficulty: Medium

61.The set of marketing tools that the firm uses to pursue its marketing objectives in the target market is called a(n): A)Customer mix
B)Competitor mix
C)Marketing mix
D)All of the above

Answer: C Page: 252 Difficulty: Easy
62.All of the following are techniques B2C e-commerce companies use to attract customers, except: A)Registering with search engines
B)Viral marketing
C)Online ads
D)Virtual marketing

Answer: D Page: 253 Difficulty: Medium

63.What encourages users of a product or service supplied by a B2C company to ask friends to join in as well? A)Spam
B)Viral marketing
C)Affiliate programs
D)None of the above

Answer: B Page: 253 Difficulty: Easy

64.What is an arrangement made between e-commerce sites that direct users from one site to the other? A)Spam
B)Viral marketing
C)Affiliate programs
D)None of the above...
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