Project Management

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Running Head: R.E.A.L. GIRLZ CLOTHING STORE PROJECT PLAN

R.E.A.L. Girlz Clothing Store Project Plan

Nikita S. Carter
DeVry University
Professor Jorge Tenoria
November 2012

Table of ContentsPages
1.Executive Summary3
2.Scope Statement 4
a. Goal Definition……………………………………………………………………..4
b. Goals that address the mission……………………………………………………..4
c. Goals that address self-sustainment………………………………………………...5
d. Objective definition………………………………………………………………...5
e. Project Objectives…………………………………………………………………..6
f. Deliverables…………………………………………………………………………6
g. Milestones………………………………………………………………................6
h. Technical Requirements……………………………………………………………7
i. Limits and Exclusions………………………………………………………………7
3.Work Breakdown Structure……………………………………………………………….8
4. Network Diagram…………………………………………………………………………10
5.Risk Management Plan15
a. Risk Assessment…………………………………………………………………..17
b. Risk Assessment Table……………………………………………………………18
c. Risk Response…………………………………………………………………….19
d. Risk Assessment Matrix…………………………………………………………..21
6. Resources Management Plan……………………………………………………………..22
7. Communication Plan …………………………………………………………………….27
8. Conclusion………………………………………………………………………………..29
9. References………………………………………………………………………………..30

1. Executive Summary
This business plan for R.E.A.L. Girlz Clothing Store has been created by an ESN to secure additional funding for growth and to inform retailers and consumers of the current status and direction. R.E.A.L. Girlz Clothing Store is a new company that is launching in Houston, Texas. The company anticipates great demand for its product, and research shows that the target market of families and plus size girls would like to buy the product line that R.E.A.L. Girlz Clothing Store offers. R.E.A.L. Girlz Clothing Store is also interested in extending their product line with new creative additions and plans to explore opportunities for online selling. The marketing environment has been very receptive to the company’s high quality products. In the future, R.E.A.L. Girlz Clothing Store looks to increase its distribution, offer new products, and win new customers.

Goals Definition Statement
Goal Definition
This proposal design project will be the first major strategic design that we will apply to our original concept and designs. The design will consist of girls plus size designs, accessories of all colors and patterns to match clothing. Our goal is to create trendy designs of clothing and accessories that will consist of tops, pants, outerwear, active wear, shoes, under garments, purses, and accessories. R.E.A.L. Girlz Clothing Store fashions will provide a high quality product where the image is recognizable among the young fashion conscience consumers. It will create a sense of community among plus size girls and their families who purchase the product. Goals that address our mission:

The major focus of this project is to seek to be the leading brand of quality clothing for plus size girls by offering clothing designed with them in mind. * Provide plus size girls with the most dynamic clothing line where styles are contemporary, trendy and just as fashionable as their counterparts. * Clothing creating a boost of self-esteem and an opportunity to show how proud they are to be plus size girls. Goals that address self-sustainment:

With this project in place we expect to:
* To gain maximum market share over the first five years * To track cost and find ways of lowering them to make our product more competitive in the market place * To analyze the advertising dollars spent

* Develop a successful Internet site, while maintaining strong relationships with retailers * Introduce two new product lines—customized logo clothing and accessories Objective Definition
* Performance:...
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