Preview

Project Management

Powerful Essays
Open Document
Open Document
1815 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Project Management
1 Background

I am work in clothing company, main consumer target is the around 17 – 30 years old women, company aim is “keep the price low, keep in good quality!” Company will do the design and production by own. The company will have a new design at each season, before the next season start, company will start to plan new design of clothes one season ago, and this time will design next year 2013 spring collection. For spring, the color decide to use a soft color such as baby pink, baby blue, baby purple and mint green. Material uses cotton and chiffon.

Therefore, this project would use functional organization structure; my project team member included Design, Manufacturing, Account, Marketing, Sales department.

2. Project scope

← Project objective

The project called “2013 Spring Collection”; should be a fresh and soft image, after cold winter flower bloom. Female every season must buy new clothes to the wardrobe, therefore female shopping patterns need to consider of the price and the trend to fulfill their vanity. And main objective of company, hope every female can dress up beautiful, to happy live their life.

The project starts at November to middle of February and sell to market around the beginning of March approximately 4 months, around March temperature will be getting warm. Under the psychological impact, female will have shopping sentiment. And the project having 3 parts, the first part plan to sell at beginning of March, second part start at April and the final part start at May to satisfy customer’s needs at different timely.

The budget will be $5000000, the greater part will use on manufactory and marketing. It needs to control the quality, and do the promotion to attract customer to buy the products.

← Deliverables

In the project, company will create new design of the clothes to the customer. In addition, company hope to satisfy customer needs, provide best service

You May Also Find These Documents Helpful

  • Powerful Essays

    Kudler Foods

    • 1505 Words
    • 6 Pages

    The end result of the project is to provide increased sales, profits and customer loyalty…

    • 1505 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Gnt Executive Summary

    • 835 Words
    • 4 Pages

    There will be a variety of designs for every piece of clothing which will give the customer a large selection to choose from. The fashion line will consist of day and night clothes that will give the customer a chance to dress as they please to suit their personality.…

    • 835 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Fashion changes very quickly, therefore the styling of clothing changes as well. But to increase the store sale, customer must visualized what is available to the store. Along with marketing strategy, the way merchandiser display the products in the store plays an important role on making profit. As discussed in class during early semester, the customer are most likely to make judgment of store, or visit the store based on how it look from outside.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…

    • 2904 Words
    • 12 Pages
    Better Essays
  • Best Essays

    The company can still use different technique to prolong the life cycle of the product to prevent for early decline. Ben Sherman can use…

    • 3024 Words
    • 13 Pages
    Best Essays
  • Satisfactory Essays

    Zara and Reiss Comaparison

    • 1106 Words
    • 5 Pages

    Clothes quality: the brand has acquiring good competence and reputation in combining good quality clothes and design.…

    • 1106 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    The fashion and retail industry tends to be overly youth focused which is not entirely bad but has the disadvantage of resulting in monotonous trends. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we design our inventory to meet the broad needs of our clientele. We will solely focus on western yet locally appreciated styles, colors and brands to meet the ever vibrant and young aged ever growing market which has an un satiable taste for fashion.…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Due to the increasing demand of Zara’s fashion clothes worldwide and in Bulgaria as well, the company has decided to open one more store in Bulgaria as the companies politic is to gain market share not only in one specific town from a country but also regionally. As the profits are really higher from the store in Sofia, the management of Zara has decided to open a second store in Bulgaria and therefore, the best place would be the town of Plovdiv. The town is famous with the good looking girls and women who like buying new and fashion clothes. Of course, Zara is well-known trade mark with a high quality clothes, on normal prices, and clothes for all aged women and men. This is the reason why the project seems to meet the main audience and its target market. The store will be situated in the shopping are of the center in Plovdiv. As most of Zara’s stores this one will strike with its fashion design. The store will be on two floors as the first one is for the woman and the second one for men. The project must be finished in September as this is the period when the two seasons changes and the average buyer changes his/her cloth style. What is more in September Plovdiv is well-known town for its international fair on which customers all over Bulgaria are visiting and actually visitors from other countries are also coming.…

    • 1490 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Textiles Shop Profile

    • 445 Words
    • 2 Pages

    The age and gender of my customers will be young females ranging between the ages of 16-25. Some of the customers will be in education such as school, collage, sixth form or university while the older customers will be working in part time jobs or even full time jobs. The customer’s purpose for buying my product will be for a special occasion or event such as a party or a prom. The customers would keep up with trends as they are quite young and will most likely want to experiment with different types of clothing and different styles to find which clothing style is suited to them. My customers may have a decent amount of disposable income if they have a part…

    • 445 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Project Greenwich

    • 337 Words
    • 2 Pages

    This project is new and refreshing for me in a way because as visual merchandising…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Sports Shop System

    • 427 Words
    • 2 Pages

    -This project is going to be used at the shop that sell the sports product like clothes in the point of sale…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Hirdaramani Case Study

    • 1013 Words
    • 5 Pages

    Although Hirdaramani Pvt. Limited, Kahathuduwa deals with large number of buyers still the company gets order in same style from the same buyer what they have previously finished and sent. Following are some examples (Table 2 & Table 3), for the styles that has been repeatedly demanded by the buyer from the company in past six months.…

    • 1013 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Barakaff Holdings Sdn Bhd is a manufacturer of ladies & men garments. To complement the business, they have few subsidiaries company that works together in these fields, they consist of Barakaff Batik Industry that involved in batik manufacturing; Barakaff Exclusive, that involved in high fashion and Barakaff Holdings that involved in co-operate uniforms. Besides that, this company are expertise in garments manufacturing industry for many years. It all started since 1975, where a husband and wife work together in a small cottage industry till now ever since has been established. However, the primary vision of Barakaff Holdings Sdn Bhd is to be able to further expand their business to international market (Batik Manufacturer and Supplier in Malaysia: Batik Shirts and Design, 2002).…

    • 3005 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Marketing course

    • 1735 Words
    • 7 Pages

    Conceive a new product because we think there is a market to it. How many people will buy it. Should it be easy to access, found a…

    • 1735 Words
    • 7 Pages
    Good Essays
  • Good Essays

    iii) Marketability (Please give proposed selling arrangements & list of places where the products will be mainly sold & likely buyers).…

    • 691 Words
    • 3 Pages
    Good Essays

Related Topics