Project in Asian Paints

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INTRODUCTION

Absenteeism is an important system of maladjustment. It is an isolated phenomenon but an integral part of psychology and economy of industrial production. It is a great social problem of great complexity born out of attitude, circumstances and compulsions, absentee forms a major problem in any factor because it directly affect in the loss of Monday and as a result the turnover too.

All human beings are dynamic ever growing and learning because people may have sensible reasons for absence on the other hand there is a group which does not have solid reasons and get them for their personal satisfaction and needs.

It is very important to reduce the rate of absenteeism for increasing industrial production as the production of an industry largely depends upon the efficiency and experience to the worker of affected by the rate of absenteeism because the extent to which absenteeism is reduced the success of an industry is assured.

The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry.

Nerolac paints embarked its journey in 1920 as Gahagan Paints and Varnish Co Ltd., at Lower Parel in Bombay. In 1930, three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lea Industries Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born.

Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints Pvt. Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd.

The purpose of the study is to identify the causes of absenteeism and awareness level among the working group in the organization. Know the working environment, family relationship and individual perception about the company in relation to absenteeism. The study can reveal the psychological and economic factors associated with absenteeism and can also bring forth the unrelated factors for absenteeism.

INDUSTRY PROFILE
ABOUT THE INDUSTRY
The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry.

This report provides in-depth information and analysis on the US$ 925.0 million (2006-07) worth Indian paint industry. The Indian paints industry offers lucrative scope for stable revenue streams to manufacturers of both decorative and industrial paints. The report stays focused on all such crucial parameters that make India a favorable proposition. Factor that have been given emphasis include the low per capita consumption of paints (1.0 Kilogram), growth in construction sector (it is being offered industry status) and growth in the auto/white goods market respectively spurring demand for decorative and industrial paints. The industry have also witnessed increased activity in the industrial variety of paints wit the entry of MNCs in auto, consumer durables etc., which has been gaining steadily over decorative paints in the last one decade.

The report covers both the segments of decorative and industrial varieties of paints along with elaboration on product sub-segments within these two product segments. The typical characteristics of the Indian Paints industry have been discussed in depth covering the typical features of the Indian industry Viz., raw material intensiveness, working capital intensiveness, seasonability of demand, price elasticity of demand and low entry barriers.

The current global scenario with reference to the paint industry has been covered in the report with special focus on auto-coats...
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