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CUSTOMER FOCUS ON SUPPLY CHAIN MANAGEMENT IN PONLAIT, PUDUCHERRY

SUMMER PROJECT REPORT

Submitted by
R.NITHYAN
REGISTER NO: 27348326

Under the Guidance of
Mrs. R.HEMALATHA, M.B.A.,

Faculty, Department of Management Studies

in partial fullfilment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
PONDICHERRY UNIVERSITY
PUDUCHERRY

SEPTEMBER- 2007

SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE

MADAGADIPET, PUDUCHERRY

DEPARTMENT OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE

This to certify that the project work entitled “CUSTOMER FOCUS ON SUPPLY CHAIN MANAGEMENT” is a bonafide work done by R.NITHYAN [REGISTER NO: 27348326] in partial fulfilment of the requirement for the award of Master of Business Administration by Pondicherry University during the academic year 2007 – 2008.

GUIDE HEAD OF DEPARTMENT

Submitted for Viva-Voce Examination held on

EXTERNAL EXAMINER

ACKNOWLEDGEMENT

First and foremost, I thank the God for his substantial blessing and mercy at all stages in the completion of the project.

I take this opportunity to express my deep sense of gratitude to Shri. N. KESAVAN, Founder Chairman, Shri. M . DHANASEKARAN, Managing Director and Shri. S .V . SUGUMARAN, Vice-Chairman of our college for their good wishes for this project.

I express my immense gratitude to our Principal Dr.V.S.K.VENKATACHALAPATHY for his support and encouragement for the completion of my project.

I extend the immense gratitude to the Head of the Department Mr. S.JAYAKUMAR for his motivation, inspiration, and encouragement for the completion for my project.

The valuable and unflinching requital support in this Endeavor Mr.D.SARAVANAN my internal guide, Department of Management Studies whose assistance was immeasurable to the completion of this project.

I am sincerely thankful to Mr.P. GUNASEKARAN, Deputy Marketing Manager, who is my External Guide.

I would also like to thank all the staff of the organization for helping me directly and indirectly to conclude this work. Last, but not the least, my heart felt gratitude to my parents, relatives and my friends for their constant encouragement, support, help and valuable advice to make this project a success.

ABSTRACT

The Project has been done in The Pondicherry Co-operative Milk Producer Union Ltd. The title of the project is “Customer Focus on Supply Chain Management”. The study starts with an Company’s profile and also the need for study, review of literature and objectives are set out for the study. Research methodology, Data analysis & Interpretation, Findings and Suggestions of the study follow.

One of the main areas of the project is the analysis part, where the data are analyzed & interpreted, to find out the Supplier Performance. Some of the tools used in Supply Chain analysis are regarding to:

➢ Percentage Method.
And then conclusions, limitations & scope for further study were discussed.

CONTENTS

|CHAPTER |TITLES |PAGE NO. | | | | | | |LIST OF TABLES | | | |LIST OF CHARTS | | |I |...
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