RESHMA M NATH
Under the guidance of Dr. K. Gopalakrishnan Nair
Department of Business Administration College of Engineering, Trivandrum
Department of Business Administration
College of Engineering, Trivandrum 2011
Certified that this Mini Project Report titled “Dove Shampoo” is a bonafide record work done by RESHMA M NATH in this department as part Of second semester, MBA in the Department of Business Administration, College of Engineering, Trivandrum.
Dr. K. GOPALAKRISHNAN NAIR Department of Business Administration College of Engineering Trivandrum
Prof S. SIVAKUMAR Head of Department Department of Business Administration College of Engineering Trivandrum
I am extremely grateful and thankful to Dr. K. Gopalakrishnan Nair for his valuable guidance for helping me complete this Prowess report. I also show my immense gratitude to Prof. S. Sivakumar the Head of Department for all the help he has given me in doing the report. I thank my colleagues also for their support and cooperation they gave me for completing this report. I also thank God from the bottom of my heart for being with me complete this report successfully.
Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Even though most modern shampoos include a conditioning component, shampooing is frequently followed by the use of conditioners which ease combing and styling. The word shampoo in English is derived from Hindi chāmpo and dates to 1762. The Hindi word referred to head massage, usually with some form of hair oil.Similar words also occur in other North Indian languages. The word and the service of head massage were introduced to Britain by a Bengali entrepreneur Sake Dean Mahomed. Dean Mahomed introduced the practice to Basil Cochrane's vapour baths while working there in London in the early 19th century, and later, together with his Irish wife, opened "Mahomed's Steam and Vapour Sea Water Medicated Baths" in Brighton, England. His baths were like Turkish baths where clients received an Indian treatment of champi (shampooing), meaning therapeutic massage. He was appointed ‘Shampooing Surgeon’ to both George IV and William IV. In the 1860s, the meaning of the word shifted from the sense of massage to that of applying soap to the hair. Earlier, ordinary soap had been used for washing hair.However, the dull film soap left on the hair made it uncomfortable, irritating, and unhealthy looking. During the early stages of shampoo, English hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him. Commercially made shampoo was available from the turn of the 20th century. A 1914 ad for Canthrox Shampoo in American Magazine showed young women at camp washing their hair with Canthrox in a lake; magazine ads in 1914 by Rexall featured Harmony Hair Beautifier and Shampoo. Originally, soap and shampoo were very similar products; both containing the same naturally-derived surfactants, a type of detergent. Modern shampoo as it is known today was first introduced in the 1930s with Drene, the first shampoo with synthetic surfactants.
Shampoo is generally made by combining a surfactant, most often sodium lauryl sulfate and/or sodium laureth sulfate with a co-surfactant, most often cocamidopropyl betaine in water to form a thick, viscous liquid. Other essential ingredients include salt (sodium chloride), which is used to adjust the viscosity, a preservative and fragrance. Other ingredients are generally included in shampoo formulations to...