Project
A PROJECT REPORT ON
ABOUT PARLE Parle-G or Parle Glucose biscuits are one of the most popular confectionary bisc uits in India. Parle-G is one of the oldest brand names in India and is the larg est selling brand of biscuits in India. For decades, the product was instantly r ecognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) covering the front. The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail s tation, Vile Parle, where the Parle production factory is based. "Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70 % market share in India in the glucose biscuit category followed by Britannia Ti ger (17-18%) and ITC's sunfeast (8-9). The brand is estimated to be worth over R s 2,000 crore (Rs 20 billion),and contributes more than 50 per cent of the compa ny's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). HISTORY OF PARLE In 1929 a small company by the name of Parle products emerged in British dominat ed India. The intent was to spread joy and cheer to children and adults alike, a ll over the country with its sweets and candies. The company knew that it wouldn ’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade la ter it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening peop le s lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bah adurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has
ABOUT PARLE Parle-G or Parle Glucose biscuits are one of the most popular confectionary bisc uits in India. Parle-G is one of the oldest brand names in India and is the larg est selling brand of biscuits in India. For decades, the product was instantly r ecognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) covering the front. The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail s tation, Vile Parle, where the Parle production factory is based. "Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70 % market share in India in the glucose biscuit category followed by Britannia Ti ger (17-18%) and ITC's sunfeast (8-9). The brand is estimated to be worth over R s 2,000 crore (Rs 20 billion),and contributes more than 50 per cent of the compa ny's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). HISTORY OF PARLE In 1929 a small company by the name of Parle products emerged in British dominat ed India. The intent was to spread joy and cheer to children and adults alike, a ll over the country with its sweets and candies. The company knew that it wouldn ’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade la ter it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening peop le s lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bah adurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has