Professional Communication

Only available on StudyMode
  • Download(s) : 479
  • Published : February 15, 2012
Open Document
Text Preview
MCC 246 Professional Communication
unit coordinator dr johanna videmanis | email j.videmanis@murdoch.edu.au

lecturer louis ng| email louis@consul.com.sg

Welcome. This could be your most stress-less unit.

Lesson 1: Overview
1) Introduction • Why study professional communication? • What will be covered in the unit? 2) How to succeed in this unit? • Assessments, expectations and schedule 3) Topic 1 lecture

• Models of communication theory • Interpretation, perception and audience analysis 4) Topic 1 workshop • Advertisements critique

• The Survivors Decide

Introducing professional communication and louis ng

How do we communicate?

professional communication week one: communication theory & professional practice

How do we communicate?

Write

Speak

Non-verbal

professional communication week one: communication theory & professional practice

What is good communication?

professional communication week one: communication theory & professional practice

What is good communication?
• The general stereotype of a good communicator is often someone who is well-spoken and outgoing. • There is more to good communication than just speaking well. • “… ‘good’ or effective communication requires a broad range of skills.” • This unit emphasizes on developing your abilities in: a) Comprehension - abilities to listen, learn, read, research and understand, critique and evaluate ideas and information effectively. b) Expression - abilities to formulate and present ideas and information to others - in ways that inform, convince and persuade, in both oral and written forms.

professional communication week one: communication theory & professional practice

Where and when do we require good, effective communication? professional communication week one: communication theory & professional practice

Where and when do we require good, effective communication? Academic Essay writing Research
Presentations Discussions Debates Examinations

Professional Meetings Reports
Proposals Negotiations Interviews Pitches

Interpersonal Rapport-building Decision-making
Conflict resolution Bargaining Cultural understanding Influencing others

In fact, communication permeates all aspects of our lives.

professional communication week one: communication theory & professional practice

So, why do we study professional communication?
professional communication week one: communication theory & professional practice

Why do we study professional communication?
• This unit teaches students theoretical foundations and practical skills in professional communication. • These skills are useful in a range of careers, but are particularly suited to demands required of public relations practitioners and media and technology policy workers.

• Though some of what we study may seem counter-intuitive, the unit will heighten your awareness of communication blind-spots. It helps you crystallise knowledge of dynamic communication processes (things you may know ‘subconsciously but have never given deeper thoughts). • Being practitioners of mass communication, good communication skill is the key in unlocking your success in other units.

professional communication week one: communication theory & professional practice

What will we learn in professional communication?
professional communication week one: communication theory & professional practice

What will we learn in professional communication?
Unit is divided into 3 sections: 1) Communicating with persuasion and presence Foregrounded is the principle that strong communication requires clear, persuasive and organised thinking. Students develop skills in persuasion and argumentation.

2) Structuring oral communication Analyse oral communication, in the process learning to master the principles of public speaking, interpersonal communication and interviewing. 3) Structuring written communication Develop the capacity to write strong and apposite...
tracking img