Products and Services for Consumers

Topics: Learning, Marketing, Knowledge Pages: 2 (287 words) Published: January 26, 2013
Term Paper
Products and Services for Consumers
(Chapter 12)

(Course: Global Marketing)

Submitted to:
Professor Abu Sayed Talukder
EMBA Program, Department of Marketing
Faculty of Business Studies
University of Dhaka

Submitted by:
Mafizul Islam Hiru
ID # 40609037
Fall Semester-2012

Executive Summary

Everyone is ignorant, only on different subjects. To learn is to acquire knowledge or skill. Learning also may involve a change in attitude. Learning is not just a change in attitude; it is a change in the way a man thinks, understands, or feels. Learning some things depends on other perceptions which have preceded these learning’s, and on the availability of time to sense and relate these new things to the earlier perceptions. Thus, sequence and time are necessary. After studying the theoretical aspect of a subject matter, understanding its practical implications is one of the prime steps of learning.

Here I have prepared the Term Paper on “Products and Services for Consumers” (Chapter 12). In this Term Paper I like to give attention in The importance of offering a product suitable for the intended market, The relationship between product acceptance and the market into which it is introduced, The importance of quality and how quality is defined, Country-of-origin effects on product image, Physical, mandatory, and cultural requirements for product adaptation, The need to view all attributes of a product in order to overcome resistance to acceptance. I believe that the knowledge and experience I have gathered during the study of this Chapter and preparation of this term paper will help in my future professional life. I thank you for providing me with this opportunity. The purpose of this study is to know about the competitive advantage and share the experiences.
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