Production Concept in Marketing

In production concept marketers believe that customers will favor products that are available and in expensive, while Product concept makes marketers believe that the customers will favor products with most quality, features and performance. Under production concept, product gets cheap but under product concept, product usually gets expensive. Both of these concepts can lead to marketing myopia, but still useful in some situations. Products like ‘sun chips’ can follow the production concept, because Bangladesh is a developing country and people here have a limited ability to choose a high quality product, which is expensive, they usually choose a product which is available, inexpensive and with acceptable quality. Production concept is best in this situation.

Marketing concept is that if a firm wants to achieve its goals it has to focus on satisfying the needs of its customers. These goals do not necessarily have to relate to profit since any firm that is involved in a transaction should follow the marketing concept. Libraries, politicians, colleges, hospitals, and many other kinds of organizations should be marketing-oriented. If a firm focuses on satisfying the needs of its customers, it does not have to "push" its product. The public will demand the product and "pull" it through the channel of distribution. Note what happens in a college when a course or program is offered that satisfies students’ needs for getting a good job. You do not have to beg students to take the course or to major in that program. The two major concerns of marketing-oriented firms that abide by the marketing concept are discovering consumer needs and then doing everything possible to satisfy those needs. This, in a nutshell, is what marketing is all about.

Marketing Product focuses too much on one’s product and trying to make it the best-performing product in the market via improvements can also be dangerous. Marketing myopia is a describe firms that define themselves in terms of