Production

Topics: Years in the future, 2010s, Supply and demand Pages: 2 (396 words) Published: March 24, 2013
1. By segment, how many products will appear in the segment? The following table is unit demand of each segment in the market from 2013 to 2020. Market Demand by Segment (by 1,000units)|
 | Traditional| Low End| High End | Performance| Size| 2013| 7,387 | 8,960 | 2,554 | 1,915 | 1,984 | 2014| 8,133 | 10,116 | 2,995 | 2,325 | 2,368 | 2015| 8,808 | 11,229 | 3,460 | 2,771 | 2,788 | 2016| 9,671 | 12,576 | 4,045 | 3,331 | 3,318 | 2017| 10,581 | 14,086 | 4,716 | 4,007 | 3,937 | 2018| 9,798 | 13,015 | 4,376 | 3,743 | 3,705 | 2019| 9,817 | 13,002 | 4,381 | 3,739 | 3,705 | 2020| 10,278 | 13,769 | 4,745 | 4,098 | 4,050 |

2. What will our capacity and automation levels be in each segment? We will decide our capacity and automation in terms of market demand for each segment, market share of our products, and cost of buying capacity and upgrading automation level. We did not do well in the first round, which left us large amounts of inventory. In order to pay high interests and avoid emergency loan happen again, we sold some of our capacity to make up the funding shortfall. With the increase of our sales and market share in the following rounds, our capacity and automation levels will be increased steadily. The following is expected capacity of our products in each segment. Capacity by Segment (by 1,000 units)|

 | Traditional| Low End| High End | Performance| Size| 2013| 1050-1450 | 1300-1700 | 250-650 | 120-520 | 130-530 | 2014| 1150-1550 | 1500-1900 | 300-700 | 190-590 | 200-600 | 2015| 1250-1650 |...
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