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Product Portfolio and Demand Analysis of BSLI

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Product Portfolio and Demand Analysis of BSLI
A
Project on

“PRODUCT PORTFOLIO & DEMAND ANALYSIS”

Submittedinthe partial fulfilment forthe requirementof
Theawardof degree of Mastersof ManagementStudies (MMS –II)
Of
MumbaiUniversity

Submittedby
Ms. Pooja Singh
RollNo: 19
MMS–II
Year:2013-14
Underthe guidanceof
Prof. D.C. Kute

ChanguKana ThakurInstituteof ManagementStudiesandResearch
Plot–1&4,Sector–11, Khanda Colony, NewPanvel(w) –410206

DECLARATION

I, POOJA SINGH, a student of M.M.S of CHANGU KANA THAKUR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, NEW PANVEL, hereby declare that, I have completed the project on “ANALYSIS OF PRODUCT PORFOLIO & A DETAIL CASE STUDY OF DEMAND IN NAVI MUMBAI”in the academic year 2013-2014.

The information submitted by me is true and original to the best of my knowledge.

DATE:
Pooja Singh

ACKNOWLEDGEMENT

I am obliged to Mr. Kalpesh Vaidya (Associate Partner at Aditya Birla Insurance Group Mumbai Area, India), Mr. Vinod Sawant&Mr. Raghunathan for the valuable information and guidance provided by them. I am grateful for their active participation and patience to listen and answer my questions during the period of my summer internship in their organisation.
I take this opportunity to express my profound gratitude and deep regards to my guide Professor D.C.Kutefor his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark.
I also take this opportunity to express a deep sense of gratitude to Professor Nilesh Manore and other visiting faculty members for their valuable information and guidance, which helped me in completing this task through various stages.

POOJA SINGH

CONTENTS
Declaration



References: 1. COMPANY BROUCHURES AND PAMPHLETS 2. COMPANY ANNUAL RECORDS 3. C.R.KOTHARI-“RESEARCH METHODOLOGY” 4. INDUSTRIAL MARKETING BY KRISHNA K HAVALD Webliography 1. www.birlasunlife.com 2. www.google.com

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