In the last episode of America's Next Top Model Cycle 8, the final three participants were asked to shoot a 30 second commercial and a national print advertisement for CoverGirl cosmetics. As the competitors worked on their commercials, they were told to introduce CoverGirl cosmetics as "sheer shiny shades that matches 97% of the skin tone" on their shooting ads. Finally, the Covergirl promotional videos of all three participants were played again and again. The result is that, audiences had exposed themselves to a commercial-in-disguise TV show that lasted 40 minutes, and had unconsciously become familiar with this famous cosmetic brand, while sitting on their sofa initially looking for entertainment.
As I recall what Mr. Greg Bonnan said, about how he lowered production fee for Baywatch, he earned a large proportion of advertising revenues from his product placement deals, and earned cars, boats and hotels for filming particular brands (Bonnan, 2007). Can you imagine how much Tyra Banks, the executive producer of America's Next Top Model, has benefited from featuring different brands in her show for the whole 40 minutes every week?
Another example from America's Next Top... [continues]
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(2007, 06). Product Placement on Tv Shows. StudyMode.com. Retrieved 06, 2007, from http://www.studymode.com/essays/Product-Placement-Tv-Shows-117386.html
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