Product Placement on American Idol a Study of Burke's Pentad and Barthes Semiotics Theory

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In this world of mindless sitcoms and gratuitous soaps there is one show that will make you think. When shows like Survivor and Apprentice make you cheer for the strong, rich, good-looking person there is one show that allows you to cheer for the little guy. That show is American Idol. When there are new soft drinks, coming out every day in flavors that you have never heard of, there is one soft drink that has stayed the same since 1886—well, 1905. That drink is Coca-Cola. In a country where the focus has started to be to buy foreign products including cars, there is one company that is as American as baseball and apple pie. That company is Ford. In a world where it hard to stay connected there is one company that allows you to do just that. That company is AT&T/Cingular Wireless. American Idol, Coca-Cola, Ford, and AT&T—what do those 4 things have to do with each other? If you watch a lot of TV the answer probably won't surprise you. But if you don't—and you should—the answer could come as a shock. American Idol, a singing competition for amateurs, is the most popular show in America. Coca-Cola, Ford, and AT&T all have contracts with American Idol that allows their product to be strategically placed in the show. But before getting into that topic, I think it's important that we look at the history behind these companies. Coca-Cola was invented by Dr. John Stith Pemberto in May of 1886. He started to sell this new drink at Jacobs Pharmacy in Atlanta, Georgia. Until 1905 the product's oil, which added the flavor, had traces of cocaine and was also highly caffeinated. It had become a staple of American history and is still extremely popular today. By the time 2003 rolled around, there had been six trillion servings of Coca-Cola enjoyed by people all over the world. Ford has its roots in my home state of Michigan. It came into the business world in 1903 and was founded by Henry Ford. The first Ford motor car was sold to a Detroit physician about...
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