Product Placement in Films

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  • Topic: Bollywood, Cinema of India, Product placement
  • Pages : 20 (5930 words )
  • Download(s) : 159
  • Published : December 24, 2012
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Product Placement in Films
A contemporary study on product placement in Hollywood, Bollywood & Dhallywood movies Product placement is now-a-days considered to be one of the most effective marketing tools to reach the target customers. This study is done to get an indepth idea about product placement, its use in different movie industries, its pattern, present and future business trend

Prepared by: Md. Mainul Islam Md. Nur Hossain Both are the students of the Department of Marketing Studies & International Marketing, University of Chittagong

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Product Placement in Films Industry

LETTER OF SUBMISSION
To, Mr. Shanta Banik Assistant Professo, Department of Department of Marketing Studies & International Marketing, University of Chittagong. Prayer to accept my term paper report. Dear Sir, With due respect and obedience, I am submitting my term paper report on “Product Placement in Film Industry” attached to the letter for your kind consideration. A methodological research was conducted to prepare the report to achieve the study objectives. This report has been prepared on the basis of the findings out of which includes collection of secondary data, study on the relevant books and publications. I have studied on relevant issues and tried to highlight the overall scenario of product placement in film industry and its future. I have also tried to reflect all the findings of my study in this report in order to make it a rich one. I would like to express my gratitude for your kind guidance in completion of the report assigned on me. I sincerely hope that this report will meet your expectation and will serve its purpose.

Sincerely yours,

Md. Mainul Islam ID No.: 07304104 Session: 2006-07 Department of Marketing Studies & International Marketing University of Chittagong

Prepared by: Md. Mainul Islam & Md. Nur Hossain Both are the students of the Department of Marketing Studies & International Marketing, University of Chittagong

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Product Placement in Films Industry

ACKNOWLEDGEMENT
First of all gratitude goes to Almighty God who blessed me to accomplish the term paper report, which is an essential part of B.B.A. Program. It is the utmost respect and gratitude that I wish to thank the following individuals for their underlying support and encouragement during the creation of this report. I extend my heartiest thanks to my instructor, mentor and guide Mr. Shanto Banik, Assistant Lecturer, Department of Marketing Studies & International Marketing, University of Chittagong for imparting his relentless endeavor and excellence for completing the report. His guidance was absolutely helpful and impactful to the completion of the Term-paper. I would also like to thank my group members who heartily co-operated me and rendered help in every instance when I faced problems in completing the paper. Lastly, I cannot but express my gratitude to the teachers of my department who helped me different time in researching different or collecting data on various topics. And I am very pleased with my friends and family for their love and support and for understanding the situation of completing this kind of critical report on contemporary marketing issue.

Prepared by: Md. Mainul Islam & Md. Nur Hossain Both are the students of the Department of Marketing Studies & International Marketing, University of Chittagong

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Product Placement in Films Industry

Abstract
The concept of product placement is not new. It has been widely practiced since the 1980s. The area is; however, experiencing a significant growth due to the difficulties to reach the target customers with traditional advertising tools. The on-going discussions and debate concerning product placement, traditional theories and academic articles provided the foundation for this study. This study is an analysis of product placement in Hollywood,

Bollywood and Dhallywood movies, customer perceptions about product placement and the future of it. Statistic...
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