Product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Product can be classified into groups according to their durability or intangibility. As the products of Gardenia, it would be classified as non-durable goods. They are tangible goods that are normally consumed in one or a few uses. Gardenia is bread’s product. Such good include products that customers eat daily. This type of product are consumed fast and purchased regularly.
Gardenia’s products are included in convenience products which has been categorised on consumer products. These are goods that are purchased frequently by the customers and are usually inexpensive. When purchasing this product, it does not require customers to make much difference in comparisons between brands. These are goods customers purchase without any planning or search effort which is called as impulse products.
Gardenia is a company that sell varieties of products to fulfil customers’ needs and wants. It ranges of product items to satisfy the indigenous population of Malaysia. Product line is the group of items closely related to one another in that group. While, product line depth is the number of product items in a product line. By introducing new product lines, it could generate increase in sales and boost profits. Gardenia has introduced a bread product to the Malaysian market that makes it well-known and even popular among people with different ages.
Marketers may conduct product modification, a process that involves changing one or more of the product characteristics. Gardenia’s range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its bread strength, Gardenia now produces a variety of baked products to satisfy consumers’ demands. Gardenia have introduced variety breads such as Gardenia Original Classic, Delicia, Sommerset Cottage, Twiggies, Squiggles,...