Madam Tussaud’s Wax Museum
Marketing mix designed to attract the youngster target customers who visit the Museum as a groups for socializing, fun and excitement:
- Entertainment, fun, excitement
- An experience to come face to face with their idols or personalities they dream of meeting. - Not so much education as in the case of a ‘museum’ in its true sense.
- Brand name – keep the original Madam Tussaud name for its established, international acclaim. - Product design – life-size figures of the following categories: Sport: Beckham (for his international fame and immense local popularity), Yao Ming (people/visitors would be intrigued by the experience of comparing heights with Yao), Guao Jing Jing (the diving queen), Liu Cheong (the hurdle world record holder), Fu Ka Chun etc. Dignitaries/
Celebrities:The Chief Executive of the HKSAR
The Police Chief
Lee Ka Shing
‘Long Hair’ (if it is about fun)
Tom Cruise (a lot of local men would feel snug and smug after they size up to him) Britney Spears
Paris Hilton (how could we leave her out)
Andy Lau, Jackie Chan, The Twins etc.
- Displays – should project an ambience/atmosphere of live action. e.g. - a soccer commentator set with 伍昘榮and ‘Uncle’阿叔on either side and an empty seat in the middle for visitors to have their picture taken with the two ‘icon’ of local football broadcasting. - A spot-lighted David Beckham in the middle of his trademark long ball cross. Complete with roars of fans recorded in a real game situation. - Eason Chan in concert fitted with his most popular songs and wild fans reactions of swaying neon sticks and screams.
The idea is to present the wax figures in contexts that endear them to...