Product List of Square

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Letter of Transmittal

May 29, 2009

Nazmul Hossain
Department of Marketing
Faculty of Business Studies
University of Dhaka
Subject: Submission of the report.
Dear Sir,
This is the report on Organizational Behaviour an essential component of Business strategy that you have assigned us on different lectures in this semester.  
The report carrying essential organizational culture of our Bangladeshi company component bears the proof of our sincerity and professionalism. We try our best to make the report an excellent. This report is made according to your direction. We appreciate you having this report as it will, we hope, help us in our academic and carrier life.

We will be available for any further inquiries whenever you call us.  
Thanking You,
BBA, 13th Batch
Section: A
Department of Marketing
Faculty of Business Studies
University of Dhaka

Name Roll No

A.T.M Omar Faruq 021

Md. Aminul Islam 027

Saeid Uddin Ahmed 035

Md. Hafizur Rahman 069

A.S.M Nur-E-Elahi125

Aslam Ali Rajib141

Table of Contents

TitlePage No.

Square Group of Industries08
Organizational Chart11

Square Textiles Ltd.12
Unit Profile14

Square Knit Fabrics Limited15


This report is the result of many people’s contributions and help. At this moment we want to thank those people who extended their help providing suggestions and advices.  
Special thanks go to our honourable Course Instructor
Nazmul Hossain
Department of Marketing
Faculty of Business Studies
University of Dhaka
Who helped us giving tips, suggestions and valuable advices regarding the report; he is also credited for her excellent teaching in this course.  
We also want to make thanks to those writers whose books helped us to make this valuable report. And also thanks Square Textile ltd. to provide important information.

Our friends who are in the following helped us a lot.


To prepare this report we have collected data from different published materials. Then we have conducted a secondary study. After that we have prepared a questionnaire and took interview one of the executive serving in this Company. We also collect data from internet .This way we collected primary data. Thus we have used both primary and secondary report to prepare this report.  

Executive Summary

Square Textile Ltd. started its operation in 1997. It was enlisted in Dhaka Stock Exchange & Chittagong Stock Exchange in 2002. The business lines of Square Textile Ltd. are manufacturing and marketing of yarn. Its factory is located in Gazipur , Dhaka. The manufactures 100% Cotton Ring Span Yarn or Hosiery, 100% Cotton OE Rotor for Hosiery and Knit Fabrics for 100% export oriented readymade Garments Industry. The strategic Goals and Objectives of the Company are to strive hard to optimize profit though conduction and transparent business operations and to create more competitive in the internal and external market. In home, customer of Square Textile Limited is export oriented readymade Garments Industry. The Company also exports its products to the market of Europe & USA. The export sells increased by 19% in 2003 over the previous year. Competition level is increasing both in local and abroad market. Competition will be stiffer after 2005 when multifiber agreement will be phaced out. Among the other foreign competitors Srilanka, China Pakistan and India are prominent.  Square is one of the biggest employees in Bangladesh. It has a personnel and administrative department. The total numbers of employees are 1223. For the employees there is systematic in house training in home and abroad. The managing director, the CEO is the head of...
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