Product Development of an Adjustable High Heels

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  • Topic: High-heeled footwear, Footwear, Heel
  • Pages : 18 (4293 words )
  • Download(s) : 131
  • Published : May 8, 2012
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Table of contents

I. Introduction
II. Mission statement
III. Identifying customer needs
1. Gather Raw Data from Customers
2. Interpret Raw Data in Terms of Customer Needs
3. Organizing the needs into a Hierarchy

IV. Establishing target specification
1. List of Metrics
2. Needs-Metrics Matrix
3. Competitive Benchmarking
4. Quality Function Diagram (QFD)
5. DVM pricing of product attributes
V. Concept Generation
1. Clarify the problem
2. Search externally
3. Search Internally
4. Explore systematically
5. Reflect on the solutions and the process
6. Concepts

VI. Concept selection
1. Concept screening
2. Concept selection analysis

VII. Analysis of risks
1. Technical risks
2. Business risks

VIII. Appendix

I. Introduction

A high heel is footwear that raises the heel of the wearer's foot significantly higher than the toes. High heels tend to give the aesthetic illusion of longer, more slender legs. High heels come in a wide variety of styles, and the heels are found in many different shapes, including stiletto, pump (court shoe), block, tapered, blade, and wedge. High heels are not considered as a modern fashion, rather they have a rich and a varied history for both genders. Controversy exists over when high heels were first invented, but the consensus is that heels were worn by both men and women throughout the world for many centuries and for a variety of reasons. Among history men wore heels for various of purposes among them mongolian horsemen to prevent sliding out of their stirrups, Egyptian butchers to prevent stepping directly in offal , actors playing tragic roles in ancient Greek drama designed to give them greater height over other actors. It has been commonly stated that the first instance of the wear of high heels involved the 1533 marriage between Catherine de' Medici with the Duke of Orleans. She wore heels made in Florence for her wedding, and as a result, Italian high heels became the norm for ladies of the Duke's court in France. Around 1660 Nicholas Lestage, shoe maker designed high heeled shoes for Louis XIV. The resulting high "Louis heels" subsequently became fashionable for ladies. The late 18th-Century trend toward lower heels had much to do with the French Revolution. During the revolution, high heels became associated with wealth. Since people are avoid looking wealthy, heels were largely eliminated from the common market for both men and women. Nowadays with women living an excited life combining social life and demanding jobs, wearing high heels makes them feel attractive and self-confident. However, high heels can cause discomfort and they limit flexibility in movement. So modifications and improvements have to occur on high heels. Some shoe manufacturer has designed high heels that can be adjusted to low heels in a few seconds. These heels encountered many mechanisms, some are retractable, others convertible, others require part replacements. But till nowadays these shoes are pretty pricey, starting at $200. Taking into consideration that high-heeled shoe is a classic example of a no pain, no gain product. Women wearing them take so much trouble for granted. Through our project we decided to challenge this compromise. Would it be possible to make a shoe having all advantages of high heels, just as well as the comfort of flats, and with acceptable prices? We tend to study and design a shoe with a high heel, which can be changed into a shoe with a low heel. No more extra pairs of shoes in your bag, no more trouble driving a car or walking stairs, no more painful feet, no more knee and ankle damage For such a product to be a serious alternative for regular heels it has to be mechanically sound, and moreover it has to be fashionable.

II. Mission Statement

The planning activity is always referred to as “ phase zero” since it precedes the launch of the actual product...
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