Product Development and Innovation as Brand Strategy

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SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH

A

PROJECT REPORT

ON

“Product development and innovation as brand strategy”

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SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT

SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH
(A Unit of Sri Sringeri Sharada Peetham, Sringeri)
Plot No. 7, Phase – II, Institutional Area, Vasant Kunj, New Delhi – 110 070 Phone: 26124090 / 26124091: Fax No. 26124092
E-mail: administration@srisim.org; Website: www.srisim.org.

SUBMITTED BY: SUBMITTED TO: DIVYA RAO (20090174) PROF. NANDI NIDHI ANAND (20090193)
PRIYANKA JUNEJA(20090200)
PGDM (2009-11)

DECLARATION

We hereby declare that the project namely, “ Product Development and Innovation as Brand Strategy” is original & bonafide work solely performed by us for partial fulfillment of the requirement of Post Graduate Diploma in Management course of Sri Sharada Institute Of Indian Management –Research as a Strategic Management Project. For performing this, lot of study was carried on various books & websites. Many extracts are taken from various books & websites. We also declares that this work is solely carried out by us and has been not been submitted as a project for any degree or diploma for any institution or University

Divya Rao
Nidhi Anand
Priyanka Juneja
PGDM 2009-2011
Sri Sharada Institute Of Indian Management Research
Delhi.
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CERTIFICATE

This is to certify that Ms. Divya Rao, Ms Nidhi Anand, & Priyanka Juneja students of PGDM 2nd year of Sri Sharada Institute of Indian Management –Research, New Delhi has completed Strategic Management project titled “Product Development and Innovation as Brand Strategy” in partial fulfillment of the requirement for the award of Post Graduate Diploma in Management and has submitted the project report.

To the best of my knowledge, this project work is original and is not any part of any earlier work by Divya Rao & Nidhi Anand. This report has not been the basis for the award of any degree or diploma by any university or any other institution.

Prof. Nandi
Faculty

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ACKNOWLEDGEMENT

The concept of Subject-wise project being a part and parcel of PGDM Curriculum is of great use as we get an opportunity to to learn about the subject with greater depth.

We would like to thank Prof. Nandi for giving us the project which has helped us enhance our knowledge about Brand Strategy. We would also thank him for giving his valuable time and patience which has made this project successful.

DIVYA RAO NIDHI ANAND PRIYANKA JUNEJA

EXECUTIVE SUMMARY

BRAND STRATEGY

Long-term plan for the brand including a determination of key audiences and an understanding of what those audiences need to know about the brand and experience.

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. PRODUC DEVELOPMENT

Product development is a broad field of endeavor dealing with the design, creation, and marketing of new products. Sometimes referred to as new product development (NPD), the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. There are a number of...
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