Product Development

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For Pleasure Only

Salon • Spa • Bar

New Product/Service Development Plan
Presented by: Christopher Amos

Table of Contents
Page
1.Executive Summary2
2. Complete Product/Service Description3
3.Benefits that customers will both recognize and realize3
4.Competitive Analysis4
5.Market-research steps necessary to test the concept6
6.Safety or Health concerns with the use of your innovations10
7.Development Strategy10
8. Launch Strategy and Considerations of using Strategic Alliances to get to market11
9.References12

Executive Summary
For Pleasure Only is a 10,000 square foot modern day salon & spa that is located in the south loop of Chicago IL at 555 W Roosevelt Road, with plans on becoming the #1 leader in our industry in the Chicago land area.

There are many salon & spa establishments in the area, but none provide the services that we offer in one convenient location. We will excel in this market because of the personal catering that we will provide to each client. We strive on providing the best customer service possible by exceeding all expectation of our clients. We will offer premium salon & spa products and services to our clients at affordable prices, in a professionally designed relaxing atmosphere. For Pleasure Only will operate 7 days a week with extended hours Thursday-Saturday. Business will be based on appointments and walk-ins. Degreed and licensed physicians, cosmetologists, therapists, and estheticians will provide all of our services. For Pleasure Only will be an establishment that will host, bridal showers, birthday parties, bachelor/bachelorette parties, and social networking events. The most profitable consumer for our company will be professional women over 35 years old; research has shown that they provide the largest source of demand for our industry services. The majority of our staff is commissioned employees. This provides them the incentive to go out and build a client base for themselves that will bring in a lucrative income for not only them but will also increase revenue for the company. The salon & spa industry has become a way of life for many, which constitutes tremendous growth in the years to come for this industry. We will continue to expand with the market and keep up with the trends of the industry to take advantage of the growth now and in the years to come. We expect profitability to be reached in the third quarter of our first year. Service Description For Pleasure Only is a 10,000 square foot modern day barbershop, salon & spa that is located in the south loop of Chicago IL at 555 W Roosevelt Road, with plans on becoming the #1 leader in our industry in the Chicago land area.

We will offer a variety of products and services in beauty appearance, nail and skin care, and therapeutic spa services. The mission is to cater to all of our client needs by providing superior customer service, state of the art salon & spa equipment, top of the line beauty products, and a soothing and relaxing atmosphere, that includes a bar & lounge area to satisfy your appetite and spirit all in one convenient location. There are many salon & spa establishments in the area, but none provide the services that we offer in one convenient location. We will excel in this market because of the personal catering that we will provide to each client. We strive on providing the best customer service possible by exceeding all expectation of our clients.

We will offer premium barber, salon & spa products and services to our clients at affordable prices, in a professionally designed relaxing atmosphere. For Pleasure Only will operate 7 days a week with extended hours Thursday-Saturday. Business will be based on appointments and walk-ins. Degreed and licensed physicians, barbers,...
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