Product Demand – Tesla Roadster
The Tesla Roadster is valued at £87,945 with a £10,000 deposit, in comparison to other electric vehicles this can be seen as a fairly expensive, because of this price the Tesla Roadster would follow an inelastic demand curve where a change in price would not drastically affect the demand, this is because there is not a large range of alternatives consumers can choose from at this price range for electric vehicles. Willingness to pay and demand for the car are created through the advantages the car brings and the ethic the car promotes, value is also greatly added through the aesthetic, features and overall driving experience. The Tesla Roadster is an extremely environmentally friendly car, creating zero emissions with the ability to drive 245 miles per charge; it boasts lower costs in the long run with no road tax or parking costs. The Roadster offers a supercar performance without the emissions, to reinforce its supercar performance claims, the Roadster has up to 295 lbs per ft of torque and 288 horsepower and can accelerate from 0-60mph in an impressive 3.9 seconds. It can be fully charged in 3.5 hours using the Tesla High Power Wall Connector, but can be charged from nearly all outlets around the world. Demand is encouraged for the Roadster through its differentiated features, its hand-built carbon fibre body sets a precedent, which redefines the quality expected from electric cars. The flush leather interior, installation of electric powertrain, which gives superior responsiveness and option of custom-tuned suspension all push for a differentiation from other products on the market. It pushes to be the most luxurious and elite of all electric cars. Other features that aid the Roadster in standing out from competition are the quietness of the ride from use of sound reduction materials and wheel arch liners to reduce pavement noise. Its updated power control hardware allows it to handle and reach high speeds in all...
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