Product and Brand Management

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Product & Brand Management

Assignment cum Presentation Brief

Project A – Product Life Cycle

• Show the various stages of the life cycle since the evolution of the product • What have been the driving factors to ensure continuity of each stage of the life cycle • What in your opinion is the future of the product – Identify suitable development options and conduct interview(s) to determine the most acceptable future strategy for the product

Project B – Evolution of a Brand

• At different points of time, study how the following have changed: – Brand Name
– Brand Symbol
– Brand Slogan
– Brand Identity
• Conduct Interviews to study the above

Project C – Brand Personality

• At different points of time, study how the Brand Personality (dimensions, if at all) has changed.

• Conduct Interviews to study the above

Project D – Brand Positioning

• At different points of time, study how the Brand Positioning (dimensions, if at all, Types – if at all) has changed (Repositioning).

• Conduct Interviews to study the above

Project E – Brand Image

• At different points of time, study how the Brand Image (dimensions, if at all) has changed.

• Conduct Interviews to study the above

Project F – Co-Branding

• The Concept
• Pros & Cons
• Cases (Success & Failures)
• Conduct Interviews to study the above

Project G – Managing premium products and brands

• Theoretical Issues
• Cases (Preferably Indian)
• Conduct Interviews to study the above

Project H – Study the Brand System

• Identify the Brand Extensions
• Identify the Following for various brands within the system: – Marketing Mix
– Brand Roles
– Brand Associations
– Brand Awareness
– Brand Recall
• Conduct Interviews to determine the +ve and –ve impact of...
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