Product Analysis of Kfc
Product Analysis of Kentucky Fried Chicken
History of Kentucky Fried Chicken
KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. In 1952, Harland Sanders recognized that franchising is the best way to expand his fried chicken business, so the first KFC franchise opened in Utah in 1952, since then KFC entered a rapid development period. In 1964, KFC has more than 600 franchisee and Sanders sells his KFC to a group of investors. Until 1986, KFC was bought PepsiCo, which has become a very popular fast food restaurant. Now, information from KFC’s official website indicate that at the end of 2012, KFC operates more than 20,000 restaurants and serves more than 12 million customers everyday around the world.
4 p’s Analysis
Product
KFC’s main famous product is fried chicken, which made with the “Original Recipe”, also its can be the most important reason why KFC become so popular. In 1940, the KFC founder invented Original Recipe, after that pressure-fried piece of chicken made with the Original Recipe has become the featured product of KFC. Of cause after several decades development, now KFC has created different flavors fried chicken, also in order to provide best services to satisfy the need of customer KFC has expanded the product lines. Now KFC’s product lines can be divide into five main part: chicken, sandwiches, sides, classics and desserts. Fried chicken as the main popular product of KFC, there is one most significant competitive advantage is irreplaceable. As we know, the Original Recipe is the secrets in KFC, so nobody can imitate, that become a unique feature of KFC and make KFC’ fried
History of Kentucky Fried Chicken
KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. In 1952, Harland Sanders recognized that franchising is the best way to expand his fried chicken business, so the first KFC franchise opened in Utah in 1952, since then KFC entered a rapid development period. In 1964, KFC has more than 600 franchisee and Sanders sells his KFC to a group of investors. Until 1986, KFC was bought PepsiCo, which has become a very popular fast food restaurant. Now, information from KFC’s official website indicate that at the end of 2012, KFC operates more than 20,000 restaurants and serves more than 12 million customers everyday around the world.
4 p’s Analysis
Product
KFC’s main famous product is fried chicken, which made with the “Original Recipe”, also its can be the most important reason why KFC become so popular. In 1940, the KFC founder invented Original Recipe, after that pressure-fried piece of chicken made with the Original Recipe has become the featured product of KFC. Of cause after several decades development, now KFC has created different flavors fried chicken, also in order to provide best services to satisfy the need of customer KFC has expanded the product lines. Now KFC’s product lines can be divide into five main part: chicken, sandwiches, sides, classics and desserts. Fried chicken as the main popular product of KFC, there is one most significant competitive advantage is irreplaceable. As we know, the Original Recipe is the secrets in KFC, so nobody can imitate, that become a unique feature of KFC and make KFC’ fried