The full page ad is for Special K Protein cereal. The page is centered with a picture of cereal on top of a jelly doughnut with the filling pooling out. It would appear that if the reader were to buy and eat this cereal that it could help them take on their worst cravings and come out on top. It suggests that the reader will have more willpower to resist temptations such as a doughnut if they have Special K brand cereal instead. What little text there is indicates that, “Special K has 10 grams of protein and 3 grams of fiber” to help consumers feel full and fight their cravings for sweets. Though mention of this product being a diet aid or supplement is not explicitly stated it is implied by Special Ks slogan of “What will you gain when you lose?” The ad is simple but direct and works well to show that the product can help reduce hunger and aid with weight loss. The main focus of the ad appears to be its appeal to logos. It is logical to assume if you eat a high fiber cereal you will feel full longer and not give in to cravings for junk…
(1) Ever since the cartoon commercial advertisement for the Tootsie Pop aired in 1970, fans have been trying to answer the famous question posed in the Advertisement: “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This commercial is one that can be enjoyed by a wide variety of audiences, however, it seems to be particularly memorable for children. It is animated, extremely colorful, and seems to follow a short plot similar to that of a children’s story. So how, exactly, was this company able to build up such a huge fan base using one cleverly thought out advertisement? This commercial might seem quite simple, however, it’s with many persuasive tactics. For example, the question “How many licks does it take…
The way honeybuns were advertised on this poster was through logos . Logos is when you try to convince or persuade someone by . This poster shows several ways of logos . It states the nutrition facts , how healthy and tasty honey buns are . It also shows logos by stating the price and how affordable this product is . “ Honey Buns Honey Buns get you one , they’re super duper tasty and super duper fun “ you should purchase my product .…
Target is running a 1-month exclusive with General Mills showcasing retro packaging around Cocoa Puffs, Cheerios, Lucky Charms, Trix, Kix and other brands within their cereal portfolio. A collectable t-shirt is promoted on the new retro-themed packaging, offering consumers the chance to get a vintage-styled tee of their favorite morning munch. Overall, its a smart play. Target gains exclusivity, consumers feel rewarded with a limited piece of throwback merch, and wearing the fashion creates conversations around the cereal brands and must-have appeal for young-ins. A website has been built to offer up a chance to win the tees.…
In 1873, Adolph Coors and Jacob Schueler, both German immigrants established Golden, Colorado brewery. In 1880, Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was taken off the market in 1992 after only two years. There are a few problems with the marketing and advertising of this product.…
Consumers choose goods and services that are a representation of the wants and needs. Companies produce goods and services according to the immediate needs of the customers in hopes to increase profits by retaining current customers and gaining new customers. Managers focus on designing products and services that make the product. Components of product pricing include the core benefits of the product to consumers, the actual product, and the demand for the product or service within the market.…
Kellogg's Pop Tarts are a toasted form of breakfast pastry. Pop Tarts come in a variety of flavors, from fruit flavors to chocolate and S'mores varieties. In the increased competition from a number of other toaster pastry products as well as children's cereal products, which are increasingly being packaged in 'on the go' types of formats, has pushed Pop Tarts to change their advertising stageys. There were efforts to change what was on the Pop Tart box but it only opened a door for new advertisements.…
Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the market of breakfast cereals is in maturity step, with many competitors and strong distribution channels in retail and market, the brand has to attract more consumers and gain market shares against its competitors, identified as being (from higher to lower competitiveness), Nestlé “Uncle Toby’s Plus” range, Weightwatchers “Flakes” and Woolworth “Special choice”. Plus cereals are the most present in aisles, against Special K, and has a range of products with specificities meeting the needs of different customers, which Special K doesn’t have: “Plus antioxidant”, “Plus fiber”, “Plus Omega 3”. For its natural cereal, that we will call Special K original (with no flavors), the brand will have to extend the product through different particularities in order to attract more and different customers, such as men with “Special K protein + “ or “Special K energy +” (focusing on protein), men and women aged 45/50 to 65 and more with “Special K omega 3”, and men and women aged 40 to 65 and more with “Special K antioxidant”. It will allow the brand to reach the customers who buy competitive offers because they didn’t find a product corresponding to their needs in the Special K range. The brand should focus on men through the extension of its…
The products promoted by Kellogg include, Frosted Flakes, Nutri-Grain Bars, Rice Krispies, Mini-Wheat’s and Eggo Waffles. All of these products contain a variety of unhealthy ingredients. Frosted Flakes contains 11gms/3 teaspoons of sugar per three-fourths cup serving and high-fructose corn syrup. Nutri-Grain contains over 30 synthetic ingredients, falsely advertising real fruit and the Eggo Waffles contain hydrogenated oils and high fructose corn syrup (HFCS). Kellogg’s advertises nutritional products, however, their ingredients have raised a great concern regarding the health of their consumers.…
9. “Why do you like Pillsbury’s cookie products?”• Easy, Quick & Practical• Affordable• Crowd Pleasers (Children’s)• Gratification and…
During this product analysis I am going to "close-up" onto a breakfast cereal packaging and find out about its design,size,T.M.G.,etc.…
Ben and Jerrys is marketed as a fun brand. It aims to try and attract younger people than Haagen-Dazs. This is shown by the names of its ice cream flavours and also by the design of the packet.…
CAFEQUE PRODUCT ANALYSIS Group Code: Date: Team Names | | | | | | | | | | | | |Type of Product: | | |Brand | | |Made in | | |Cost | | |1 |COST | |How much does the product cost? | |…
Kellogg 's® Special K® is designed for women who want to take the first step at breakfast to help manage their shape (http://www.kellogg.com.au/Home/Products/Cereal/SpecialK/tabid/388/Default.aspx).…
1. Summarise how all products, systems and environments impact on the individual, society and the environment throughout the production and design stage.…