Proctor and Gamble Business Plan

Only available on StudyMode
  • Download(s) : 227
  • Published : April 22, 2013
Open Document
Text Preview
<Business Plan Component>

Subject: Entrepreneurship
Company name: Proctor & Gamble
Team name: TBA
Sources: http://finance.yahoo.com/q/pr?s=PG, http://subscriber.hoovers.com/H/company360/history.html?companyId=11211000000000, www.pg.com, http://blog.marketingdoctor.tv/2008/06/06/dr-tantillos-30second-how-to.aspx Weekly stock prices: 2/4 Mon 75.26

2/5 Tue 75.70

1 - Who founded your company? Where? When? Why did the person start the company? What was the original product? What are the products or services your company offers today? William Procter, a candle maker, and James Gamble, a soap maker, founded the company called The Procter & Gamble Company, also known as P&G, on October 31, 1837. They merged their own small businesses and initially settled in Cincinnati, Ohio, USA. Alexander Norris, their father- in- law, persuaded them to be a business partner to each other. Therefore, they created the company and during the American Civil War, they provided the Union Army with soaps and candles. In 1880s, they marketed a new soap, called Ivory, and since then, they have extended their businesses. Today they operate in 6 sections: Beauty, Grooming, Health Care, Fabric Care and Home Care, Snacks & Pet Care segment and Baby Care and Family Care. They have Head & Shoulders, Olay, Pantene, SK-II, Wella, Braun, Fusion, Gillette, Mach3, Ace, Febreze and Downy brand names and so on. 2- What was the original form of ownership? Sole Proprietorship, Partnership, or Corporation? Has the company changed its form of ownership over the years? Why did it change? It was originally a company based on partnership. However, William Arnett Procter, William Procter's grandson introduced the profit sharing program in 1887 by giving workers shares in the company to prevent strike. 3 - Was the founder of your company an Entrepreneur? Justify your answer. The founders of P&G are deserved to be defined as Entrepreneurs....
tracking img