Procter and Gamble

Topics: Procter & Gamble, Brand management, Brand Pages: 21 (2965 words) Published: February 6, 2013
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Procter & Gamble
Touching and Improving lives

Submitted by: Ronak Sacheti 20091041 Nov, 25 2010

Analysis of Procter and Gamble

Page 1

Contents
Introduction: ................................ ................................ ................................ ................................ ..... 3 Mission statement: ................................ ................................ ................................ ............................ 3 The Vision:................................ ................................ ................................ ................................ ......... 3 Operations for P & G................................ ................................ ................................ .......................... 4 Brands of P & G ................................ ................................ ................................ ................................ . 4 Manufacturing operations of P&G: ................................ ................................ ................................ .... 4 Organization structure:................................ ................................ ................................ ...................... 5 Competitors of P&G................................ ................................ ................................ ........................... 5 Competitor Profile matrix ................................ ................................ ................................ .............. 6 Strategic Focus ................................ ................................ ................................ ................................ .. 6 Strategies by Procter and Gamble to achieve those targets:................................ ............................... 7 International strategy: ................................ ................................ ................................ ....................... 8 Industry analysis: (Porters five forces model)................................ ................................ ............ 9

SWOT analysis of P&G................................ ................................ ................................ .................... 9 External Factors Evaluation: ................................ ................................ ................................ ......... 10 Internal Factors Evaluation ................................ ................................ ................................ .......... 11 Financial analysis ................................ ................................ ................................ ......................... 12 Conclusion: ................................ ................................ ................................ ................................ .. 14 Bibliography ................................ ................................ ................................ ................................ .... 15

Analysis

Pr t r and Gamble

Page 2

Introduction:
Three billion times a day, P& brands touch the lives of people around the world. This happens because P& provides branded products of superior quality and value to improve the lives of the

corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many business innovations including brand management and the soap opera. The P&G community consists of over 138,000 employees working in over 80 countries worldwide and providing products and services of superior quality and value to consumers in over 180 countries The below map shows . the presence of P&G in world. The company has substantial presence in Europe.

Mission statement:
To provide branded products and services of superior quality and value that improves the lives of the world s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our...
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