Kudler Fine Foods is a specialty food store serving North San Diego County. The company has stores in La Jolla, Del Mar, and Encinitas, with a vision for nationwide growth. Kathy Kudler is the vision behind the organization, intends to grow and expand the business for ten to fifteen years, at which time she will reach retirement age. Her intent is to sell the entire organization at that time and no longer be involved in the operations.
The company is committed to provide the best quality domestic and imported products to their customers. The company is divided into the following departments: Fresh Bakery and Pastries, Fresh Produce, Fresh Meat & Seafood, Condiments and Packaged Foods, Cheese's and Specialty Dairy Products. The company experiences numerous operations challenges, contributed to not adhering to the strategic management levels as defined in their organizational chart. Kathy Kudler, President, challenges operations, constricts future growth, and compromises the success of the business by her ineffective management approach. Without changing her current approach the company will continue to face challenges and will prevent her from reaching the ultimate goal to sell the company. The success of the company is dependent upon the implementation of a solid strategic management approach utilizing its people and resources efficiently.
Situation Analysis Issues and Opportunity Identification.
Kudler Fine Foods has an ineffective management approach that contributes to their operations weaknesses and challenges. The company has a well structured organizational chart and a defined job description of each position but Kathy Kudler does not adhere to the structure. The current management approach limits geographical expansion and the sale of the company. Kathy, acting as the overall manager, limits the business operations. Implementing a management approach that promotes training staff and delegating responsibilities to... [continues]
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