Running head:   PROBLEM SOLUTION: GLOBAL COMMUNICATIONS

Problem Solution: Global Communications
Bradley S. March
University of Phoenix
31 March 2007


Problem Solution: Global Communications
Global Communications is trying to increase profit by being the industry leader in voice and data communications.   Through my analysis I will present the problems Global Communications will face before and after the implementation of their strategic plan to become the industry communication leader.   Global Communications is not able to offer a voice and data bundle in the international market; Global Communications is well behind the communication industry in this field.   In this Gap analysis I will present the issues and the opportunities that Global Communications faces, then I will discuss the ethical dilemmas faced by all stakeholders. I will then discuss the end state vision of Global Communications Company.   Also I will talk about where Global Communications is right now and where Global Communications wants to be in near future, the industry communication leader. Global Communications is feeling the pressure from their stockholders and feels they need to come up with an innovated idea to make them an industry communication leader. Global Communications needs to be able to offer better services then their competitors are offering their customers.   The Unions feels that the most recent negotiations were a waste of effort, because Global Communications did not communicate that there were problems within the company. In addition, the Union feels like not all alternative were discussed or explored at most recent contract negotiations. The Union wants integrative negotiations. " Integrative negotiations call for a progressive win-win strategy" (Kreitner-Kinicki, 2003, pg. 504) The Unions feel so far that the company is involved in distributive negotiation, "negotiations usually involve a single issue in which one person gains at the expense of the others"... [continues]

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